At its core, product design is about cost-benefit analysis, and it’s key to determine how useful a certain feature will be versus how hard is it to build. Here is a useful framework to help your analysis.
Growth 2 min read
You often hear many great talks about the founding story and how to drive that first phase of growth. At SaaStr Annual, Karen talked about what happens after that, in your next phase of growth.
Marketing 4 min read
One the best things about a changelog is how flexible they can be to fit your needs. Check out our tips on how to create an effective changelog.
Product & Design 4 min read
We are big fans of emoji at Intercom, but when we noticed people were reluctant to use 😍 to rate conversations, we did some further research. Here’s what we found.
Sales 1 min read
In SaaS, if you want to achieve sustainable growth, you have to keep your customers around for as long as possible, so you need to carefully nurture those relationships.
Product & Design 30 min listen
How do you put a box around a product that defies categorization? How do you name an all-in-one solution for a plethora of problems, which – until now – have required individual tools?
Marketing 8 min read
As a product-first company, new product launches are a core part of Intercom’s DNA but as we’ve grown, we’re having to evolve our approach to deal with new challenges. Based on what we’ve learned, these are our top tips.
Engineering 5 min read
As a manager, taking over an existing team poses some unique challenges – the cogs are already spinning and you don’t have deep context about anything. Here are some tips on how to get up to speed, fast.
Sales 12 min read
A company’s success depends on its ability to drive sustainable, predictable revenue. Learn from industry experts who have executed winning sales strategies at companies like HubSpot, Close.io, Intercom and more.
Support 7 min read
When designing onboarding for business you’re not onboarding a single user, but entire groups of people at a company. Here are some tips on how to onboard groups of users.