Customer Engagement 11 min read
Five star advice: Insider tips for dealing with software review sites
About 90% of people read online reviews before making a purchase – here’s how to make sure you’re getting the online reviews your product deserves.
Customer Engagement
Best practices to attract, engage, and retain discerning consumers
Customer Engagement 33 min listen
Brex’s Michael Tannenbaum on fintech growth strategies
But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of…
Customer Engagement 7 min read
Building help content into your product launch
Help content is the most scalable way to empower your customers and your support team. Here’s how to leverage it for a successful product launch.
Customer Engagement 27 min listen
New Relic’s Mark Weitzel on creating open developer communities
With more and more businesses going digital, developers are gaining an increasingly important seat at the table. Mark Weitzel shares his experience with building strong developer communities.
Customer Engagement 6 min read
Hook trial users from their first use
People used to buy goods and services according to what was called the AIDA model – attention, interest, desire, and action. Digital marketplaces have disrupted that order, making onboarding and first use experiences more crucial than ever.
Customer Engagement 15 min read
So you want to give a Ted talk?
Writing a good talk involves three key stages: before writing, while writing and after writing, which can be further broken down into 10 key steps.
Customer Engagement 34 min listen
Slack’s Ceci Stallsmith on marketing your product platform
Ceci joined Slack in 2015 to found the platform marketing team there. She shares her strategies for driving customer adoption of your apps and managing developer partnerships at scale.
Customer Engagement 25 min listen
How to build a smart integration strategy, with MadKudu’s Liam Boogar-Azoulay
MadKudu’s Head of Marketing Liam Boogar-Azoulay shares how businesses can leverage integrations to grow their product and how to determine which strategic platform partnerships to invest in.
Customer Engagement 2 min read
Actionable strategies for better user onboarding
To build a successful business, you need to invest in retaining your customers for the long term – and it all starts with better onboarding. Here are our top strategies for leveling up your user onboarding.
