News & Updates 2 min read
New book: Intercom on Customer Engagement
The importance of engaging with your customers is arguably the biggest change that has occurred in business in the 21st…
News & Updates 2 min read
The importance of engaging with your customers is arguably the biggest change that has occurred in business in the 21st…
Customer Service 7 min read
Maslow’s famous pyramid shows a universal hierarchy of needs, and a similar framework can help us understand customers’ needs and…
Customer Service 6 min read
Helping your customers see the full value of your product is key to ensuring their loyalty, and webinars are one…
Customer Engagement 6 min read
Sending high-impact, well-timed and targeted messages requires insight and laser-sharp focus on your recipients. No amount of clicks and opens…
Product & Design 5 min read
Talking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight…
Product & Design 5 min read
If you work in marketing you know the drill. As your launch day comes to a close, it’s natural to…
Product & Design 6 min read
Startups are knee deep in customer acquisition metrics. Click through rates, cost per click, cost per lead, conversion rate, cost…
Customer Engagement 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Customer Engagement 2 min read
The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will…