glossery

Before a customer buys from your brand, they will go on their own journey to the path to purchase. It’s important to understand that experience.

Your customer satisfaction questions answered. Learn more about vital customer service satisfaction metrics like CSAT, NPS, CES, and churn rate.

Customer service is the support provided to a customer before, during, and after the sale of a product or service.

What differentiates a lead from a prospect? Learn about lead generation strategies, tools, and see how marketing and sales both contribute to lead generation.

True customer engagement requires sustained effort. Learn the steps involved in lifecycle marketing and how you can capture a customer’s attention.

How do your customers feel about you? Learn about net promoter score and how you can use it to measure customer service effectiveness and predict behaviors.