Customer Engagement 25 min listen
Dropbox’s Jenna Crane on bringing a new product to market
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Customer Engagement 25 min listen
That not only means telling a compelling story and shipping a product that delivers on it, but also convincing someone…
Customer Engagement 7 min read
When I first started in marketing I was one of a three-person marketing team. Back in those days, taking a…
Customer Engagement 33 min listen
As the co-founder of Copy Hackers and Airstory, she’s helped companies like Wistia, Buffer and Metalab create persuasive, believable and…
Product & Design 29 min listen
The success of Product Hunt in being a launchpad for startups wasn’t something Ryan Hoover foresaw when he founded the company…
Customer Engagement 29 min listen
A key stage in the maturation of any startup is when the message behind the product becomes skillfully aligned with…
Product & Design 5 min read
If you work in marketing you know the drill. As your launch day comes to a close, it’s natural to…
Product & Design 5 min read
Any word can be powerful, but names are transformative. A good product name gives that product a certain shape —…
Customer Service 10 min read
Onboarding screencasts are the perfect way to show off your product, and set your new users up for success. The…
Customer Engagement 7 min read
There is a popular, but fundamentally wrong, analogy for how product management and product marketing work together: product managers put…