Product & Design 3 min read
Critique the system, not the logo
Every time a company updates their logo the verdict from the design community is swift and vicious. As soon as…
Product & Design 3 min read
Every time a company updates their logo the verdict from the design community is swift and vicious. As soon as…
Customer Engagement 13 min watch
Seth Godin once said, “Your fair share isn’t going to be yours unless you give the public a reason to…
Customer Engagement 14 min watch
Would anyone argue that content marketing can be one of the most cost-effective tools for growing a business? That’s probably why…
Customer Engagement 26 min listen
At the recent Boston stop on our Inside Intercom World Tour, I invited leaders from three of our favorite local…
News & Updates 5 min read
If you’ve used a marketing automation tool to talk to customers, you’re familiar with the frustration of trying to send…
Product & Design 33 min listen
Working alongside Harvard Business School professor Clay Christensen, Dr. Genichi Taguchi, and other scholars, he and his colleagues at The…
Product & Design 1 min read
Today we launched our fourth book, Intercom on Jobs-to-be-Done. It draws together some of the most valuable lessons we’ve learned…
Customer Engagement 3 min read
Too often a new logo is seen as the antidote to real company issues, like churn or stagnation. Logos are…
Customer Engagement 4 min read
Marketers know instinctively their work impacts the bottom line (traffic spikes, growing signups), but they don’t always know which work…