Product & Design 5 min read
What to do if your messaging becomes unmanageable
Talking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight…
Product & Design 5 min read
Talking to customers is the lifeblood of any product-first company. Failure to do so regularly causes companies to lose sight…
Product & Design 8 min read
We’ve warned before of icebergs – feature requests that seem trivial but hide a ton of developmental complexity. When we…
Customer Engagement 6 min read
The value of a feature isn’t a product of the time or resources you put into building it. It’s about…
Customer Engagement 2 min read
The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will…
Customer Engagement 7 min read
Peter Drucker once said the only purpose of a business is to make and keep a customer. For the past…
Customer Engagement 4 min read
When it comes to communicating with customers, we often focus on the right words and the right medium, but far…
Product & Design 5 min read
Conversational UI has begun to emerge and will eventually cannibalize many app experiences. As this transition progresses, conversational noise and…
Product & Design 5 min read
Most assume we’re heading towards a winner-takes-all future where all our messaging will take place in one app. But the resilience of SMS shows us that talking about winners and losers is the wrong conversation.
Customer Engagement 12 min read
An effective messaging strategy is the bedrock upon which you can build customer engagement. Unless your customers value what you…