News & Updates 1 min read
Announcing Intercom on Marketing – the marketing book for startups
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
News & Updates 1 min read
We’ve just released our latest book, Intercom on Marketing. With the volume of marketing playbooks already out there, you might…
Product & Design 1 min read
Sales first, marketing first, technology first. There’s lots of ways to build a company. Today we’re in an era of…
Customer Engagement 7 min read
When I first started in marketing I was one of a three-person marketing team. Back in those days, taking a…
Product & Design 5 min read
If you work in marketing you know the drill. As your launch day comes to a close, it’s natural to…
Product & Design 5 min read
Any word can be powerful, but names are transformative. A good product name gives that product a certain shape —…
Customer Engagement 6 min read
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a…
Customer Engagement 6 min read
Attracting users to your product is hard. It’s doubly hard if they don’t understand what you’re saying. Even if you…
Customer Engagement 6 min read
When everything you ship presents a marketing opportunity, there’s a tendency to announce everything. Don’t do it. We’ve all heard…
Customer Engagement 32 min listen
As Intercom’s original marketer, Matt has been instrumental in shaping our go-to-market strategy around the Jobs-to-be-Done methodology and scaling marketing within…