1.0The Intercom Bloghttps://www.intercom.com/blogDes Traynorhttps://www.intercom.com/blog/author/des/What's in a Name?rich600338<blockquote class="wp-embedded-content" data-secret="FIiqDgyped"><a href="https://www.intercom.com/blog/whats-in-a-name/">What’s in a Name?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.intercom.com/blog/whats-in-a-name/embed/#?secret=FIiqDgyped" width="600" height="338" title="“What’s in a Name?” — The Intercom Blog" data-secret="FIiqDgyped" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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https://www.intercom.com/blog/wp-content/uploads/2012/03/SamsungSillyName.jpg650423Naming a product is difficult. Branding legend Marty Neumeier says that good product names have seven characteristics. They should be distinctive, short, appropriate, easy to spell and pronounce, likable, extendable, and protectable. Looking through this list…