{"version":"1.0","provider_name":"The Intercom Blog","provider_url":"https:\/\/www.intercom.com\/blog","author_name":"John Collins","author_url":"https:\/\/www.intercom.com\/blog\/author\/john\/","title":"Building a long tail of evergreen content","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zgbPyKbM9Y\"><a href=\"https:\/\/www.intercom.com\/blog\/building-a-long-tail-of-evergreen-content\/\">Building a long tail of evergreen content<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.intercom.com\/blog\/building-a-long-tail-of-evergreen-content\/embed\/#?secret=zgbPyKbM9Y\" width=\"600\" height=\"338\" title=\"&#8220;Building a long tail of evergreen content&#8221; &#8212; The Intercom Blog\" data-secret=\"zgbPyKbM9Y\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.intercom.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/08\/Intercom_Long_Tail_of_Evergreen_Content.png","thumbnail_width":1968,"thumbnail_height":932,"description":"What is evergreen content? It is content that addresses timeless themes and answers recurring questions people are going to have. Rather than reacting to recent events, it focuses on enduring ideas and advice that will retain its relevance."}