{"version":"1.0","provider_name":"The Intercom Blog","provider_url":"https:\/\/www.intercom.com\/blog","author_name":"Des Traynor","author_url":"https:\/\/www.intercom.com\/blog\/author\/des\/","title":"How to send good email \u2013 opens, clicks, conversions","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ITtiMWenRI\"><a href=\"https:\/\/www.intercom.com\/blog\/email-101-opens-clicks-conversions\/\">How to send good email \u2013 opens, clicks, conversions<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.intercom.com\/blog\/email-101-opens-clicks-conversions\/embed\/#?secret=ITtiMWenRI\" width=\"600\" height=\"338\" title=\"&#8220;How to send good email \u2013 opens, clicks, conversions&#8221; &#8212; The Intercom Blog\" data-secret=\"ITtiMWenRI\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.intercom.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2016\/10\/How_to_Send_Good_Email_Logo.jpg","thumbnail_width":1968,"thumbnail_height":932,"description":"A badly-written email is about as effective as a love letter addressed \"To whom it may concern.\" Don't waste your time writing them. There are some basics to writing emails, some simple rules that you can follow to maximize the chances that your email will be opened, clicked, and ultimately convert."}