{"version":"1.0","provider_name":"The Intercom Blog","provider_url":"https:\/\/www.intercom.com\/blog","author_name":"Elizabeth McGuane","author_url":"https:\/\/www.intercom.com\/blog\/author\/emcguane\/","title":"How soon is now? Discovering the many jobs of language in design","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"x547u5jUoi\"><a href=\"https:\/\/www.intercom.com\/blog\/language-in-product-design\/\">How soon is now? Discovering the many jobs of language in design<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.intercom.com\/blog\/language-in-product-design\/embed\/#?secret=x547u5jUoi\" width=\"600\" height=\"338\" title=\"&#8220;How soon is now? Discovering the many jobs of language in design&#8221; &#8212; The Intercom Blog\" data-secret=\"x547u5jUoi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.intercom.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/01\/How_Soon_Is_Now_Logo.jpg","thumbnail_width":1968,"thumbnail_height":932,"description":"Language plays a powerful role in product design, and nowhere more so than in messaging apps \u2013 every word has to pull its weight. Here are some of the lessons we have learned in writing words for our products."}