{"version":"1.0","provider_name":"The Intercom Blog","provider_url":"https:\/\/www.intercom.com\/blog","author_name":"Des Traynor","author_url":"https:\/\/www.intercom.com\/blog\/author\/des\/","title":"Make Every Word Matter","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"mybrOFpFoR\"><a href=\"https:\/\/www.intercom.com\/blog\/make-every-word-matter\/\">Make Every Word Matter<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.intercom.com\/blog\/make-every-word-matter\/embed\/#?secret=mybrOFpFoR\" width=\"600\" height=\"338\" title=\"&#8220;Make Every Word Matter&#8221; &#8212; The Intercom Blog\" data-secret=\"mybrOFpFoR\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.intercom.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2013\/08\/StrategicAlternatives.png","thumbnail_width":600,"thumbnail_height":442,"description":"The same companies who produce lengthy, hard-to-read press releases create bloated, hard-to-understand products. It's no coincidence; it's all connected. Good communication is, as Stephen Robles noted, direct, clear, and concise. Direct in that everyone understands who is being addressed. Clear in that everyone understands what is being said. Concise in that no words are wasted in saying it."}