{"id":10581,"date":"2016-10-10T16:54:32","date_gmt":"2016-10-10T15:54:32","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=10581"},"modified":"2020-07-30T12:44:48","modified_gmt":"2020-07-30T11:44:48","slug":"why-the-next-generation-of-startups-wont-build-apps","status":"publish","type":"intercom-video","link":"https:\/\/www.intercom.com\/blog\/videos\/why-the-next-generation-of-startups-wont-build-apps\/","title":{"rendered":"Why the next generation of startups won\u2019t build apps"},"content":{"rendered":"<p class=\"opening_paragraph\">As a technology, the internet is young and changing.<\/p>\n<p>For all practical purposes, it&#8217;s only about 20 years old. For a new media and communications technology, that&#8217;s not a long time at all. All\u00a0previous\u00a0communications technologies have taken decades to mature and stabilise.<\/p>\n<p>In its short life, the internet has already changed significantly. It has moved away from static linked webpages, to dynamic, rich, eco-systems. We&#8217;re currently undergoing further foundational changes, as the value of apps and app stores is diminishing fast, social platforms continue to increase in number and usage, and people are realising that there are many interfaces to the internet, some of which are much more appropriate to their business than building an app.<\/p>\n<p>These changes lead me to conclude that the next generation of startups won&#8217;t build apps, or if they do the app will be only one component in a multi-interface solution. This was the theme of my talk on our Inside Intercom tour. Check it out below.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/tour?utm_source=ii-blog&amp;utm_medium=cta&amp;utm_campaign=201703-wont-build-apps&amp;utm_content=footer-graphic\"><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2017\/03\/World-Tour-2017-CTA.png\" alt=\"Intercom world tour 2017 banner ad\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a technology, the internet is young and changing. For all practical purposes, it&#8217;s only about 20 years old. For a new media and communications technology, that&#8217;s not a long time at all. All\u00a0previous\u00a0communications technologies have&hellip;<\/p>\n","protected":false},"author":16,"featured_media":10599,"template":"","category":[5],"tags":[202,151,217,342],"show-category":[],"coauthors":[358],"class_list":["post-10581","intercom-video","type-intercom-video","status-publish","has-post-thumbnail","hentry","category-product-and-design","tag-apps","tag-startups-2","tag-user-interface","tag-world-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why The Next Generation Of Startups Won&#039;t Build Apps<\/title>\n<meta name=\"description\" content=\"The internet is moving from apps and destinations towards people-oriented systems. What does this mean for the next generation of startups?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/videos\/why-the-next-generation-of-startups-wont-build-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the next generation of startups won\u2019t build apps\" \/>\n<meta property=\"og:description\" content=\"The internet is moving from apps and destinations towards people-oriented systems. What does this mean for the next generation of startups?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/videos\/why-the-next-generation-of-startups-wont-build-apps\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T11:44:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2016\/10\/hero.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Paul Adams\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/why-the-next-generation-of-startups-wont-build-apps\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/why-the-next-generation-of-startups-wont-build-apps\\\/\",\"name\":\"Why The Next Generation Of Startups Won't Build Apps\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/why-the-next-generation-of-startups-wont-build-apps\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/why-the-next-generation-of-startups-wont-build-apps\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/10\\\/hero.jpg\",\"datePublished\":\"2016-10-10T15:54:32+00:00\",\"dateModified\":\"2020-07-30T11:44:48+00:00\",\"description\":\"The internet is moving from apps and destinations towards people-oriented systems. 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