{"id":18867,"date":"2018-12-13T15:51:07","date_gmt":"2018-12-13T15:51:07","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?post_type=intercom-video&p=18867"},"modified":"2020-08-03T21:10:34","modified_gmt":"2020-08-03T20:10:34","slug":"sales-team-educational-help-videos","status":"publish","type":"intercom-video","link":"https:\/\/www.intercom.com\/blog\/videos\/sales-team-educational-help-videos\/","title":{"rendered":"How our sales team helped reboot our educational videos"},"content":{"rendered":"

We \u2764\ufe0f video at Intercom. Our Marketing, Sales and Support teams all use it in different ways to convert, support and onboard users in an engaging and personal way that is unique to video.<\/p>\n

\u201cTalk to your sales team. They know the failings and successes of your product better than you do\u201d<\/p><\/blockquote>\n

But it wasn\u2019t always like this.\u00a0 In this video, we chat about how our Sales team<\/a>‘s usage of educational video has helped shape the content itself into a more dynamic feature-specific format, increasing customer engagement<\/a> (by ~84%) and reducing our cost to sale (~13% decrease in the sales cycle).<\/p>\n

Short on time? Here are four key takeaways (summarized at 17 minutes):<\/p>\n

    \n
  1. Use dynamic feature-specific content<\/li>\n
  2. Prospects don’t buy all of you on day one<\/li>\n
  3. Help content done well\u00a0is\u00a0<\/em>sales and marketing content<\/li>\n
  4. Speak to your sales team<\/li>\n<\/ol>\n

    This video originally appeared as part of the Wistia Couchcon series<\/a>.<\/strong><\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"

    When it comes to crafting help content \u2013 in any format \u2013 you should always speak to your Sales team because help content done well should also work as sales and marketing content. <\/p>\n","protected":false},"author":287,"featured_media":19006,"template":"","category":[1],"tags":[2808,184,193,191],"show-category":[],"coauthors":[640,12002],"class_list":["post-18867","intercom-video","type-intercom-video","status-publish","has-post-thumbnail","hentry","category-uncategorized","tag-help-center","tag-sales","tag-support","tag-video"],"yoast_head":"\nHow Our Sales Team Helped Reboot Our Educational Videos<\/title>\n<meta name=\"description\" content=\"When it comes to crafting help content \u2013 in any format \u2013 you should always speak to your Sales team because help content done well should also work as sales and marketing content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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