{"id":29850,"date":"2024-03-28T15:00:13","date_gmt":"2024-03-28T15:00:13","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?post_type=intercom-video&#038;p=29850"},"modified":"2024-12-04T18:24:10","modified_gmt":"2024-12-04T18:24:10","slug":"the-ticket-cx-expert-stacy-sherman","status":"publish","type":"intercom-video","link":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/","title":{"rendered":"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty"},"content":{"rendered":"<p>With <a href=\"https:\/\/www.intercom.com\/blog\/campaign\/customer-service-trends-2024?utm_source=ii-blog&amp;utm_medium=internal&amp;utm_campaign=20240110_nb_wc_all_global_gl_all_all_all_cst24_customerservicetrendsreport2024\">customer expectations at an all-time high<\/a>, it\u2019s no surprise that businesses are constantly on the lookout for new and effective ways to elevate the customer experience. In this day and age, customers have a world of options at their fingertips for almost every need, so the experience you create for them can be make or break.<\/p>\n<p>But designing and consistently iterating on a customer journey is no small feat. Just think about how many touchpoints a user has with your business, from the moment they first encounter your brand right through to them becoming a happy customer and beyond. They all add up, and the customer\u2019s experience needs to be consistent across all of those touchpoints, or there\u2019s a real risk that they\u2019ll get frustrated \u2013 and ultimately look elsewhere.<\/p>\n<p>This week&#8217;s guest on The Ticket podcast, CX author and speaker <a href=\"https:\/\/www.linkedin.com\/in\/stacysherman\/\">Stacy Sherman<\/a>, is an expert at turning that aspiration into reality. In this episode, she joins our Director of Human Support <a href=\"https:\/\/www.intercom.com\/blog\/author\/bobbystapleton\/\">Bobby Stapleton<\/a> to discuss her <a href=\"https:\/\/doingcxright.com\/\">Doing CX Right<\/a> framework to design a standout customer experience to help you get \u2013 and keep \u2013 customers, and shares her best practices for empowering your teams and creating a culture of customer excellence.<\/p>\n<p>Here are some key takeaways from the discussion:<\/p>\n<ul>\n<li><strong>The importance of doing:<\/strong> Thinking and talking about the customer experience are great first steps, but they\u2019ll only get you so far. To be successful, companies must focus on moving from planning to action.<\/li>\n<li><strong>Go back to basics:<\/strong> Customer journey design can be complex, but the most important thing is to get the basics right. Walk in your customers\u2019 shoes to understand the experience. Make it simple, intuitive, and most importantly, <em>not<\/em> frustrating.<\/li>\n<li><strong>Don\u2019t assume \u2013 validate:<\/strong> To create a successful customer experience, the key is to validate your approach with real customers to ensure it\u2019s meeting real needs. This will enable you to spot gaps and address them in order to continue delighting customers.<\/li>\n<li><strong>Happy teams create happy customers:<\/strong> A great customer experience starts from within, so it&#8217;s vital to ensure your teams feel valued, appreciated, and set up for success to deliver customer excellence.<\/li>\n<li><strong>Create a culture of customer excellence:<\/strong> Customer experience doesn\u2019t begin and end with your frontline teams. Your customers will have interactions with teams from across your company throughout their journey, so it\u2019s important to cultivate a sense of shared responsibility and commitment to ensuring they have a strong, consistent experience.<\/li>\n<li><strong>Understand where AI can enhance the human experience:<\/strong> AI is a powerful tool, but it shouldn\u2019t be thought of as a replacement for human interaction. Companies should take the time to go through their customer journey and figure out where it makes sense to inject AI, and where the human touch should be prioritized.<\/li>\n<\/ul>\n<p><iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/828246d1-e75c-4b41-a882-671aff845a93\/episodes\/6288ebb1-e132-46ea-ad5e-d53407200d86\/embed\" scrolling=\"no\"><\/iframe><\/p>\n<p><em>If you enjoy our discussion,\u00a0<a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/\">check out more episodes<\/a>\u00a0of our podcast. You can follow on\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/inside-intercom\/id996103731?_gl=1*1u798uh*_ga*MzY0NjQ5MzU2LjE2ODc3NzE1NjQ.*_ga_8VQ6F1K67R*MTcwNDg4NTcxNy40MDMuMS4xNzA0ODg2MDU5LjAuMC4w*_ga_05Y0102HN7*MTcwNDg4NTcxNy40MDMuMS4xNzA0ODg2MDU4LjAuMC4w\">Apple Podcasts<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/6zlcXgcd2kX9E4cbQTCsR9\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/playlist?list=PLlCIldMZCaFrn43ZNAiw00icA-nRW5wVF\">YouTube<\/a>\u00a0or grab the\u00a0<a href=\"https:\/\/rss.art19.com\/inside-intercom\">RSS feed<\/a>\u00a0in your player of choice.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.<\/p>\n","protected":false},"author":490,"featured_media":29853,"template":"","category":[3],"tags":[71,25020,25296],"show-category":[25327],"coauthors":[24938],"class_list":["post-29850","intercom-video","type-intercom-video","status-publish","has-post-thumbnail","hentry","category-customer-support","tag-customer-experience","tag-cx","tag-the-ticket","show-category-the-ticket"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty\" \/>\n<meta property=\"og:description\" content=\"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T18:24:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2054\/03\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Liam Geraghty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/\",\"name\":\"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty - The Intercom Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2054\\\/03\\\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg\",\"datePublished\":\"2024-03-28T15:00:13+00:00\",\"dateModified\":\"2024-12-04T18:24:10+00:00\",\"description\":\"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/the-ticket-cx-expert-stacy-sherman\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2054\\\/03\\\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2054\\\/03\\\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg\",\"width\":1968,\"height\":921,\"caption\":\"The Ticket podcast Stacy Sherman\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty - The Intercom Blog","description":"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/","og_locale":"en_US","og_type":"article","og_title":"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty","og_description":"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.","og_url":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_modified_time":"2024-12-04T18:24:10+00:00","og_image":[{"width":1968,"height":921,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2054\/03\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@intercom","twitter_misc":{"Est. reading time":"2 minutes","Written by":"Liam Geraghty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/","url":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/","name":"The Ticket: Stacy Sherman on how to design customer experiences that drive loyalty - The Intercom Blog","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2054\/03\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg","datePublished":"2024-03-28T15:00:13+00:00","dateModified":"2024-12-04T18:24:10+00:00","description":"CX expert Stacy Sherman dives into the nuts and bolts of designing a standout customer experience to help you get \u2013 and keep \u2013 customers.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/videos\/the-ticket-cx-expert-stacy-sherman\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2054\/03\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2054\/03\/The-Ticket-Stacy-Sherman-Hero-Lo.jpg","width":1968,"height":921,"caption":"The Ticket podcast Stacy Sherman"},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video\/29850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/intercom-video"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/490"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video\/29850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/29853"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=29850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=29850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=29850"},{"taxonomy":"show-category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/show-category?post=29850"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=29850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}