{"id":31187,"date":"2025-03-13T15:42:13","date_gmt":"2025-03-13T15:42:13","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?post_type=intercom-video&#038;p=31187"},"modified":"2025-03-13T15:42:13","modified_gmt":"2025-03-13T15:42:13","slug":"creating-a-lean-scalable-support-system","status":"publish","type":"intercom-video","link":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/","title":{"rendered":"An AI-first approach: How RB2B created a lean, scalable support system"},"content":{"rendered":"<p>As RB2B scaled, its support team needed a way to handle growing demand without adding headcount.<\/p>\n<p>Head of Technical Operations <a href=\"https:\/\/www.linkedin.com\/in\/robbclarke\/\">Robb Clarke<\/a> turned to AI as the solution. In this conversation with Intercom&#8217;s Senior Director of Automated and Proactive Support <a href=\"https:\/\/www.linkedin.com\/in\/ruthieob\/\">Ruth O&#8217;Brien<\/a>, Robb details how implementing <a href=\"https:\/\/www.intercom.com\/blog\/fin\">Fin AI Agent<\/a> created a scalable support system that now resolves 65% of inquiries automatically \u2013 saving the team 132+ hours monthly. He shares practical insights on building customer trust in AI interactions, continuously improving resolution rates through knowledge base optimization, and why support leaders shouldn&#8217;t wait to embrace AI \u2013 offering valuable lessons for teams at any stage of growth.<\/p>\n<p><iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/828246d1-e75c-4b41-a882-671aff845a93\/episodes\/900582d1-23e0-4738-b596-746a0e111ec3\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>RB2B&#8217;s Robb Clarke details how implementing Fin AI Agent created a scalable support system that now resolves 65% of inquiries automatically \u2013 saving the team 132+ hours monthly.<\/p>\n","protected":false},"author":490,"featured_media":31188,"template":"","category":[3],"tags":[25296],"show-category":[25327],"coauthors":[24938],"class_list":["post-31187","intercom-video","type-intercom-video","status-publish","has-post-thumbnail","hentry","category-customer-support","tag-the-ticket","show-category-the-ticket"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>An AI-first approach: How RB2B created a lean, scalable support system - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"RB2B&#039;s Robb Clarke gives practical insights on building customer trust in AI interactions &amp; why support leaders shouldn&#039;t wait to embrace AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An AI-first approach: How RB2B created a lean, scalable support system\" \/>\n<meta property=\"og:description\" content=\"RB2B&#039;s Robb Clarke gives practical insights on building customer trust in AI interactions &amp; why support leaders shouldn&#039;t wait to embrace AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2025\/03\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Liam Geraghty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/\",\"name\":\"An AI-first approach: How RB2B created a lean, scalable support system - The Intercom Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg\",\"datePublished\":\"2025-03-13T15:42:13+00:00\",\"description\":\"RB2B's Robb Clarke gives practical insights on building customer trust in AI interactions & why support leaders shouldn't wait to embrace AI.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/videos\\\/creating-a-lean-scalable-support-system\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg\",\"width\":2560,\"height\":1195},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"An AI-first approach: How RB2B created a lean, scalable support system - The Intercom Blog","description":"RB2B's Robb Clarke gives practical insights on building customer trust in AI interactions & why support leaders shouldn't wait to embrace AI.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/","og_locale":"en_US","og_type":"article","og_title":"An AI-first approach: How RB2B created a lean, scalable support system","og_description":"RB2B's Robb Clarke gives practical insights on building customer trust in AI interactions & why support leaders shouldn't wait to embrace AI.","og_url":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","og_image":[{"width":2560,"height":1195,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2025\/03\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@intercom","twitter_misc":{"Est. reading time":"1 minute","Written by":"Liam Geraghty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/","url":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/","name":"An AI-first approach: How RB2B created a lean, scalable support system - The Intercom Blog","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2025\/03\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg","datePublished":"2025-03-13T15:42:13+00:00","description":"RB2B's Robb Clarke gives practical insights on building customer trust in AI interactions & why support leaders shouldn't wait to embrace AI.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/videos\/creating-a-lean-scalable-support-system\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2025\/03\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2025\/03\/BlogHero_3600x1680_TheTicket_Episode-Robb-Clarke_OPT2-scaled.jpg","width":2560,"height":1195},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video\/31187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/intercom-video"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/490"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/intercom-video\/31187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/31188"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=31187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=31187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=31187"},{"taxonomy":"show-category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/show-category?post=31187"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=31187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}