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<\/p>\nAt Intercom we\u2019re lucky to work with many, many talented engineers, designers and researchers.<\/p>\n
The best editors serve as proxies for readers.<\/p>\n
They’re full of strong opinions and many are talented writers. But none of their writing ever sees the light of day without going through our editorial process.<\/p>\n
Editing is a skill that’s overlooked and under-appreciated. Whether writing software or prose, editing is what turns the good into something great. We get something down, share it, get feedback, revise, and then do it over again. <\/p>\n
Yet most people continue to treat editing as something superficial \u2013 a few copy edits here and there with one eye towards the publish button. It\u2019s the lipstick on a pig approach to editing \u2013 it might look good to you and the writer, but the reader won\u2019t be fooled.<\/p>\n
The content team at Intercom spend most of our week editing blog posts, books and podcasts, and in all of them, editing is a process, not just a production stage.<\/p>\n
The best writing comes from practitioners \u2013 from designers writing about design, or marketers writing about marketing.<\/p>\n
But subject matter experts don\u2019t automatically make good writers. It requires someone to help move ideas from the mind of the writer to the mind of a reader \u2013 no easy task. That\u2019s where an editor comes in.<\/p>\n
The best editors serve as proxies for readers. They understand what those readers need and appreciate, but are able to help writers do what is necessary to reach them. It\u2019s a mutually rewarding relationship where the writer can advise on what needs to be said, and the editor can advise on the best way to say it.<\/p>\n
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It\u2019s easier to bury your head in correcting punctuation than challenge someone’s opinion.<\/p>\n
There\u2019s a reason that editing is often met with fierce resistance \u2013 people are very<\/em> attached to their own words. Once they\u2019re committed to paper, we\u2019re reluctant to take them away. But good editors have the unique ability to view writers and their products from the outside, which authors themselves rarely can.<\/p>\n The first step of our editing process is asking authors to send us the elevator pitch \u2013 a short outline of what they\u2019re going to say. Not only does it allow us to help us to ask the tough questions (\u201cIs this a good idea? Will there be an audience for it? Have we or others written about this before? Why would anyone outside Intercom care about this?\u201d) but it also helps the author add structure when they do sit down to write.<\/p>\n There\u2019s a great story about Michelangelo who was asked how he carved statues from stone: \u201cI just chip away everything that\u2019s not the statue.\u201d The same goes for editing \u2013 try remove everything in the way of the author getting their idea across. <\/p>\n A simple way to do this is to take three pages of copy and see if you can turn it into one. The point of this kind of exercise is not just to use fewer words, it\u2019s to learn to find clarity. When it comes to respecting your readers’ time and attention, less is often more.<\/p>\n It might appear counter-intuitive, but this is what progress looks like.<\/p>\n Editing isn\u2019t a single process \u2013 there are a number of different types, all valuable at different stages. So flex your strategic editorial skills early on, and focus on the copy editing once you have a working draft in order.<\/p>\n Here\u2019s the different types of feedback you might receive depending on how complete your prose.<\/p>\nTrade words for clarity<\/h2>\n
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<\/p>\nThere\u2019s more than one type of editing<\/h2>\n
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