{"id":10267,"date":"2016-09-06T17:17:03","date_gmt":"2016-09-06T16:17:03","guid":{"rendered":"https:\/\/blog.intercom.io\/?p=10267"},"modified":"2020-07-30T12:59:17","modified_gmt":"2020-07-30T11:59:17","slug":"golden-mean-design-engineering","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/golden-mean-design-engineering\/","title":{"rendered":"The golden mean of design and engineering"},"content":{"rendered":"

There was a time when I viewed designers with the same scepticism as I viewed homeopathy.<\/p>\n

When I pictured designers I thought of Mad Men<\/em>, the creative department sitting around smoke-filled rooms waiting for inspiration to strike. But slowly and surely, I\u2019ve realised great products are built by designers and engineers working together.<\/p>\n

Most of the time, people tell us this is achieved by designers learning to code, or engineers learning interaction design. Ironically, great products aren\u2019t built by engineers becoming better designers, or vice-versa. It happens when we\u2019re able to balance the competing forces in both design and engineering, and prevent excess or deficiency from occurring. Achieving the golden mean, as Aristotle once said.<\/p>\n

The right balance of design and engineering<\/h2>\n

As a company grows, it\u2019s easy for the yin and yang of design and engineering to quickly get out of whack. Engineers are, in their hearts, architects. The first thing they want to do is build and ship the latest features, or increase performance, whether or not the customer has asked for it.<\/p>\n

Likewise, when design is prioritized over functionality, we\u2019re left with products more akin to pieces of art. As Don Norman<\/a> argues, many of today\u2019s products have reinforced the idea \u201cthat the designer\u2019s sole job is to make things beautiful, even at the expense of providing the right functions.\u201d<\/p>\n

Balancing interests between engineering and design in a growing product team is easier said than done. Most assume it comes down to compromise. But balance really comes when both sides pursue their self-interest.<\/p>\n

This is already well understood in economics, what Adam Smith calls \u201cthe invisible hand<\/a>\u201d. We witness the same dynamic in product teams. If designers and engineers were to compromise at every stage of building product, we\u2019d likely never experience the technical breakthrough and a never-before-seen design great products require.<\/p>\n

Continual compromise will guide you to nowhere but mediocrity.<\/p>\n

Let\u2019s take a real example. We recently launched OAuth<\/a> to allow people to authorize third party access to their Intercom data. From an engineering perspective, we were focusing on the functional and technical side of the implementation. At no point had we prioritized user flows, menu layouts or feature descriptions. Meanwhile, our designer was focusing on creating the best possible user flow, not simply one that that followed the technical steps the engineers had in mind.<\/p>\n

This self-interest didn’t mean selfishness. Through our daily stand-ups and whiteboard sessions, we were constantly interacting with one another, and debating how a particular piece of design or engineering could add value to the product. Far from being a sign of internal strife, it was actually a sign of the health of our product team. If everyone is thinking alike, then somebody isn’t thinking.<\/p>\n

Achieving your own golden mean<\/h2>\n

<\/p>\n

Aristotle, the invisible hand…how the hell does this help me create a better product!? Here\u2019s how.<\/p>\n

Engineers can\u2019t wear a designer\u2019s hat<\/h3>\n

Forget the hype about unicorns<\/a>, it\u2019s simply unrealistic to expect engineers to also design the product they are building. Engineers can\u2019t simply forget the embedded and detailed knowledge they\u2019ve built up of a product, and at the same time think about it from the perspective of a customer trying to use it for the first time. Designers are also trained to catch the tiniest interaction details most wouldn\u2019t ever notice. Engineers don\u2019t miss these details on purpose \u2013 it\u2019s just not a priority for them like basic functionality and deploying bug-free code are.<\/p>\n

Engineers need to know designers are people too<\/h3>\n

When engineers work with designers on a daily basis, it quickly becomes clear that 217 options on a dropdown menu don\u2019t actually help the customer make a decision. That\u2019s why the best product teams have their designers operate in a \u2018hub and spoke\u2019 model \u2013 embedded in a product team alongside engineers, but still reporting to a central design team. This ensures the designers can remain true to the wider design principles of the company, while also interacting with engineers on a daily basis.<\/p>\n

Accept there are some things you can\u2019t control<\/h3>\n

Putting designers and engineers on the same team is only the first step. You will need to trust that they find their own balance. You will not be able control how, when or if this interaction occurs. That feeling you have, that you need to put some rules or structures in place to get both sides working together, well, you need to let it go. Rely on the people you hire, trust their instincts to pursue their own self-interest to realize a better product for your customer. It\u2019s a little scary, but the invisible hand is the best way to guide them to the golden mean of engineering and design.<\/p>\n

\n

For great products to be built, both design and engineering need to be in balance. If you have a super strong engineering team but a weak or underserved design team, you will struggle. If you have built a talented design team, but don\u2019t have a functioning engineering team, you will struggle. The scales don\u2019t need to be set at all times, but I can\u2019t think of any successful product where one overwhelmed the other.<\/p>\n

More importantly, you need a set of designers and engineers who are willing to stand up for what they believe is the best solution, and be willing to work together to achieve these breakthroughs. Continual compromise will guide you to nowhere but mediocrity.<\/p>\n","protected":false},"excerpt":{"rendered":"

There was a time when I viewed designers with the same scepticism as I viewed homeopathy. When I pictured designers I thought of Mad Men, the creative department sitting around smoke-filled rooms waiting for inspiration to…<\/p>\n","protected":false},"author":187,"featured_media":10269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[83,335,161],"coauthors":[390],"class_list":["post-10267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-design","tag-engineering","tag-product-development"],"yoast_head":"\nThe golden mean of design and engineering - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"For great products to be built, both design and engineering need to be in balance. 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