{"id":10303,"date":"2016-09-13T17:52:26","date_gmt":"2016-09-13T16:52:26","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=10303"},"modified":"2022-03-29T16:48:37","modified_gmt":"2022-03-29T15:48:37","slug":"new-book-intercom-onboarding","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/new-book-intercom-onboarding\/","title":{"rendered":"New book: Intercom on Onboarding"},"content":{"rendered":"<p class=\"opening_paragraph\">The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product company. Hence <a href=\"https:\/\/www.intercom.com\/blog\/books\/onboarding\">our latest book<\/a> is all about onboarding.<\/p>\n<p>The shift from buy-before-you-try to try-before-you-buy in software has moved the focus to what happens <em>after<\/em> users sign-up. Over the past 10 years our understanding has progressed from a design focused \u201cyou should point out the different parts of this interface\u201d, to a business focused \u201cyou should nudge users to do things that the business values\u201d.<\/p>\n<p>The most effective onboarding is firmly centered on conversations between a business and a user. It&#8217;s about finding that common ground where both sides get value. That\u2019s what this book will help you work though.<\/p>\n<p>Over the course of nine chapters, we&#8217;ll cover:<\/p>\n<ul>\n<li>The differences between onboarding individuals and teams<\/li>\n<li>Keeping your onboarding relevant and fresh over time<\/li>\n<li>Identifying low-hanging fruit in onboarding<\/li>\n<li>Showing customers the value of your product during a trial<\/li>\n<li>Continuously onboarding existing customers to new features<\/li>\n<\/ul>\n<p>As with <a href=\"https:\/\/www.intercom.com\/blog\/books\" target=\"_blank\" rel=\"noopener noreferrer\">all our books<\/a> you can read it on any device \u2013 it\u2019s available in ePub, Mobi, and PDF. With heaps of new content, illustrations, and diagrams, along with some of the more popular pieces from our blog, we believe it&#8217;s one of our best books yet.<\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/books\/onboarding\">Enjoy<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The shift away from one-time transactions toward recurring revenue has made user onboarding the critical step in scaling a product company. Hence our latest book is all about onboarding. The shift from buy-before-you-try to try-before-you-buy in&hellip;<\/p>\n","protected":false},"author":5,"featured_media":10304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[328,24900,205,151],"coauthors":[348],"class_list":["post-10303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-book","tag-content-launch","tag-onboarding","tag-startups-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New book - Intercom on Onboarding<\/title>\n<meta name=\"description\" content=\"With our new book, Intercom on Onboarding, learn how to build an onboarding that transforms new signups into happy, successful customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/new-book-intercom-onboarding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New book: Intercom on Onboarding\" \/>\n<meta property=\"og:description\" content=\"With our new book, Intercom on Onboarding, learn how to build an onboarding that transforms new signups into happy, successful customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/new-book-intercom-onboarding\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/destraynor\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-13T16:52:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T15:48:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2016\/09\/hero.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Des Traynor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@destraynor\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Des Traynor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/new-book-intercom-onboarding\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/new-book-intercom-onboarding\\\/\"},\"author\":{\"name\":\"Des Traynor\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca2beed88876408030509097abe63c2\"},\"headline\":\"New book: Intercom on Onboarding\",\"datePublished\":\"2016-09-13T16:52:26+00:00\",\"dateModified\":\"2022-03-29T15:48:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/new-book-intercom-onboarding\\\/\"},\"wordCount\":222,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/new-book-intercom-onboarding\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/hero.png\",\"keywords\":[\"book\",\"content launch\",\"onboarding\",\"startups\"],\"articleSection\":[\"News &amp; 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