{"id":11859,"date":"2017-02-21T17:38:37","date_gmt":"2017-02-21T17:38:37","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=11859"},"modified":"2020-07-30T12:59:08","modified_gmt":"2020-07-30T11:59:08","slug":"what-energizes-a-product-manager","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/what-energizes-a-product-manager\/","title":{"rendered":"What energizes a product manager?"},"content":{"rendered":"

I had a call with a customer recently, who wanted to share their thoughts with our product team on what they\u2019d like to see improved.<\/p>\n

Our product managers jump on calls like this all the time \u2013 to make sure we’re understanding the most common customer problems, and learn what we can do to make our product better.<\/p>\n

So I was surprised when I came out of that call absolutely buzzing. I immediately grabbed another product manager, Benjamin:<\/p>\n

\u201cYou know that project we were working on recently? I took the foot off the gas on that, but I\u2019m convinced again we need to do it, as soon as we can. Can we talk about where it fits in your team\u2019s priorities?\u201d<\/p><\/blockquote>\n

Then I grabbed a designer on our team, who had sketched up some designs that had\u00a0never been shipped:<\/p>\n

\u201cLet me show you how this customer has hacked our product to create their own solution to their problem. I\u2019m convinced your design is a solid one. And we need to get it out into the world.\u201d<\/p><\/blockquote>\n

I went back to the roadmap we were working on, I confidently descoped a project I had been having nagging doubts about, and added a project that was going to solve this customer\u2019s problem.<\/p>\n

Walking home from work that day, I thought a bit more about that call. Why did it give me that immediate energy? And what should<\/em> energise a PM?<\/p>\n

Get frequent customer contact to tap energy supplies<\/h2>\n

As a product manager, you want to build product that impacts people\u2019s lives, in some modest way. So it makes sense that our customers energise us.<\/p>\n

It\u2019s surprising how easy it is for shipping to become anti-climatic.<\/p>\n

But to truly tap this energy reserve, you need direct customer contact, ideally in person. Second-hand synthesis of research is incredibly useful, but never as impactful. A graph on a PDF is no substitute for firsthand empathy. They certainly can validate your convictions, but they rarely supply them.<\/p>\n

This is why I was so energized by that call \u2013 despite being just a single data point, it gave me a newfound confidence on a topic I had been wavering on. As product managers, with so many options of what to build next, it feels great to finally have real conviction of what matters most.<\/p>\n

Direct customer contact is also what usually sparks insight. Watching usability tests can be as useful for the space it affords your brain to ruminate about possibilities as it is to expose user pain points.<\/p>\n

This is easier said than done. There are so many meaningful distractions that come up for a PM on a day-to-basis, talking with customers can easily be pushed down the list of priorities. So prioritize your time effectively<\/a>, and make sure you\u2019re getting frequent jolts of direct customer contact.<\/p>\n

Take energy from the middle, not just the beginning and end<\/h2>\n

If you\u2019re a PM who gets energised only at the start (insight) and end (validation) of projects, you\u2019re in trouble, because most of your time will be spent in the middle.<\/p>\n

It\u2019s also natural to get energised during the design phase \u2014 it\u2019s creative, yet rational, and it feels great when you think you\u2019ve arrived at an elegant solution with the team. But it\u2019s important to take energy from the less obvious moments too.<\/p>\n

Scoping can give you energy<\/h3>\n

Scoping is painful. Every product manager wants to see their full solution built, but you know you can\u2019t justify it. We had a product review session recently, where we debated whether a component could just be in email or also needed to be in our Messenger. We really wanted it to be in our Messenger, but found it hard to justify that it was necessary.<\/p>\n

During the review one of our engineers said: \u201cWe could just make it a link, instead of building the full card. A link would take a day, whereas the card takes two weeks.\u201d Conversation over! This almost immediately unblocked our beta. It was a prime example of embracing constraints to make progress. Like most good ideas, it was so obvious in retrospect, but we were blind to it until then.<\/p>\n

To everyone outside the team, it\u2019s a run-of-the-mill boring anecdote. But for us, a previously agonising choice turned into a source of energy that drove us forward. Savor these little moments. The process of building should be fun, and you have to ensure you\u2019re tapping those jolts of energy when they sprout up.<\/p>\n

Ship to learn, ship to energise<\/h3>\n

When you have clear metrics<\/a> to aim for with your product, there\u2019s an obvious point of celebration (which is energising) or at least clarity of failure (which is motivating). But sometimes your product\u2019s success metrics take time to register, or they\u2019re not actually a primary indicator of success.<\/p>\n

In the absence of those metrics, it\u2019s surprising how easy it is for shipping to become anti-climatic. Don\u2019t let that happen. With every release, you should be learning<\/a>. Regardless of whether the release was a success or not, you should be energized by having new-found confidence in what to do next, even if it is to throw out what you just built.<\/p>\n

\n

These are just a few of the sources where I get my energy from. Where do you replenish yours?<\/p>\n

Credit to Paul Adam\u2019s piece on the topic<\/a>, which was the inspiration for this post. <\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"

I had a call with a customer recently, who wanted to share their thoughts with our product team on what they\u2019d like to see improved. Our product managers jump on calls like this all the time…<\/p>\n","protected":false},"author":128,"featured_media":11861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[161,62],"coauthors":[432],"class_list":["post-11859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-product-development","tag-product-management"],"yoast_head":"\nWhat energizes a product manager? - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"The product development process can be long, sluggish and complex. 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