{"id":12134,"date":"2017-03-17T16:02:20","date_gmt":"2017-03-17T16:02:20","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=12134"},"modified":"2020-07-30T12:58:02","modified_gmt":"2020-07-30T11:58:02","slug":"qa-can-non-technical-product-managers-be-successful","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/qa-can-non-technical-product-managers-be-successful\/","title":{"rendered":"Q&#038;A: Can non-technical product managers be successful?"},"content":{"rendered":"<p class=\"opening_paragraph\">People come into product management from a variety of paths, including design, engineering, customer support and customer success. But are all paths equally successful in transitioning into product?<\/p>\n<p>This week we were asked:<\/p>\n<blockquote><p>\u201cCan non-technical product managers be successful?\u201d<\/p><\/blockquote>\n<p>I don&#8217;t think there&#8217;s such a thing as a \u201cnon-technical product manager\u201d.<\/p>\n<p>No good product manager is hiding in the corner and hoping all the technology works without ever bothering to learn it. There isn\u2019t a good designer that doesn\u2019t know anything about engineering, there isn\u2019t a good engineer that doesn\u2019t know anything about design, and there isn\u2019t a product manager who isn\u2019t curious and doesn\u2019t want to learn new things.<\/p>\n<p>As a product manager, 90% of your time is spent asking questions. You&#8217;re trying to learn the perspective of your customers and then actually deliver a solution they&#8217;re interested in. Whether or not you come from a technical role, it\u2019s important that you don\u2019t bring in your own perspective and force that on another person. Projects that focus on a single perspective \u2013 business-driven, technology-driven and design-driven \u2013 have major weaknesses.<\/p>\n<ul>\n<li><strong>Design-driven:<\/strong> It\u2019s going to work beautifully, but it may have no revenue stream, and it might be technically tough to support.<\/li>\n<li><strong>Technology-driven:<\/strong> You\u2019re going to come up with something really cool, but people might not be interested in or excited to use it, and again, it may not have a revenue stream.<\/li>\n<li><strong>Business-driven:<\/strong> It may build your numbers, but it&#8217;s never going to do something like build your brand, and it&#8217;s never going to be exciting. You&#8217;re not going to be innovative in this environment.<\/li>\n<\/ul>\n<p>The role of product managers is to blend these three approaches together. Regardless of your background when you transition into a product role you have to give up some of the perspectives you previously championed. You can\u2019t have a horse in the game of which is more important, engineering or design. The ultimate focus is the user. Having a perspective driven by curiosity rather than any particular discipline can make parts of the job easier. Focusing on the user will guide you to the right tools for getting their job done; if you focus too much on any one discipline, you will lose sight of more obvious or innovative opportunities that exist in other domains.<\/p>\n<p>There are levels of expertise that aren\u2019t worth getting. The 10,000 hour rule gets thrown around a lot as an estimate of the time it takes to achieve mastery of a discipline. How should product managers spend 10,000 hours? Spending 10,000 hours learning to code doesn\u2019t add to the skill set of my team. I want to spend my 10,000 hours being better at the product discipline, which is about strategy and business. Effective product managers (from all backgrounds) focus on understanding customer problems, how teams work and how to help people communicate better. As a product manager, I focus on the three skills that product managers are uniquely positioned to support \u2013 research, collaboration and communication \u2013 which ensure that my team is set up for success.<\/p>\n<ul>\n<li><strong>Research:<\/strong> To solve your customers\u2019 problems, you need to ask the right questions at the right time to help your team identify meaningful opportunities and iterate towards the best solution.<\/li>\n<li><strong>Collaboration:<\/strong> Innovative teams continuously share feedback and ideas, integrating divergent perspectives throughout strategy, design, and implementation. You need to help your team learn the most effective ways to get involved at all phases of the project.<\/li>\n<li><strong>Communication:<\/strong> Authentic, clear communication is the secret sauce of an effective team, paying dividends both within the team and with external stakeholders. Within the team, strong communication creates a safe space for ideation and learning; with stakeholders, it fosters trust and autonomy.<\/li>\n<\/ul>\n<p>Improvements in these areas are a better investment for my team than more specifically technical skills.<\/p>\n<p>The most successful product teams I&#8217;ve been on included people with very complimentary but not shared skill sets. Those teams are great because everyone adds a different perspective. It\u2019s one of the reasons product management is of interest to such a wide swath of people, from so many different perspectives and divergent backgrounds \u2013 and a hugely positive part of product culture.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>People come into product management from a variety of paths, including design, engineering, customer support and customer success. But are all paths equally successful in transitioning into product? This week we were asked: \u201cCan non-technical product&hellip;<\/p>\n","protected":false},"author":231,"featured_media":12133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[],"coauthors":[506],"class_list":["post-12134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Q&amp;A: Can non-technical product managers be successful?<\/title>\n<meta name=\"description\" content=\"Being a great product manager isn&#039;t about past experience. It comes down to understanding customer problems and how teams work, and great communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/qa-can-non-technical-product-managers-be-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q&amp;A: Can non-technical product managers be successful?\" \/>\n<meta property=\"og:description\" content=\"Being a great product manager isn&#039;t about past experience. It comes down to understanding customer problems and how teams work, and great communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/qa-can-non-technical-product-managers-be-successful\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T16:02:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T11:58:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/03\/Intercom_QA_10_related.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1248\" \/>\n\t<meta property=\"og:image:height\" content=\"591\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chelsea Fischbach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@msfischbach\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chelsea Fischbach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/\"},\"author\":{\"name\":\"Chelsea Fischbach\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/5ff05dde0508b1c3e69c0d31e57931e4\"},\"headline\":\"Q&#038;A: Can non-technical product managers be successful?\",\"datePublished\":\"2017-03-17T16:02:20+00:00\",\"dateModified\":\"2020-07-30T11:58:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Intercom_QA_10_related.jpg\",\"articleSection\":[\"Product &amp; Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/\",\"name\":\"Q&A: Can non-technical product managers be successful?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/qa-can-non-technical-product-managers-be-successful\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/03\\\/Intercom_QA_10_related.jpg\",\"datePublished\":\"2017-03-17T16:02:20+00:00\",\"dateModified\":\"2020-07-30T11:58:02+00:00\",\"description\":\"Being a great product manager isn't about past experience. 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