{"id":12384,"date":"2017-04-19T17:26:59","date_gmt":"2017-04-19T16:26:59","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=12384"},"modified":"2021-08-17T10:47:03","modified_gmt":"2021-08-17T09:47:03","slug":"new-book-intercom-on-starting-up","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/new-book-intercom-on-starting-up\/","title":{"rendered":"New book: Intercom on Starting Up"},"content":{"rendered":"

We\u2019ve just released a new book, Intercom on Starting Up<\/a><\/em>.<\/p>\n

With the insane volume of startup literature already out there writing this book wasn’t a no-brainer for us. No one wants to add to the scrap heap. But if you restrict yourself to only reading articles from people who have actually created a business, hit some revenue target, or broken out of the MVP-in-an-incubator stage, there’s very few books and blogs left. This is why we hope this book is relevant to you.<\/p>\n

It’s not packed with startup clich\u00e9s, nor is it steeped in myths about how huge companies got their break. Yes, Airbnb sold cereal before they were a 31 billion dollar company, and Slack was one hell of a pivot, but those wells have been over-drilled for their useful lessons at this point. This book is our honest, opinionated take on what we\u2019ve learned building Intercom over the past 6 years. You won’t like it all, you won’t agree with it all, but you’re not supposed to. Your mileage will vary.<\/p>\n

\"Intercom<\/p>\n

Over the course of nine chapters, we cover topics like:<\/p>\n