{"id":12958,"date":"2017-06-28T17:33:55","date_gmt":"2017-06-28T16:33:55","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=12958"},"modified":"2022-03-29T17:00:23","modified_gmt":"2022-03-29T16:00:23","slug":"learn-nurture-new-signups-beyond-free-trial","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/","title":{"rendered":"Learn how to nurture new signups beyond the free trial"},"content":{"rendered":"<p class=\"opening_paragraph\">The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will use it once and never come back. Today we\u2019re releasing the <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/nurture\">Nurture Starter Kit<\/a>, our guide for getting new signups beyond the free trial.<\/p>\n<p>There are many reasons people abandon free trials. Your product might not have been a good fit for them. Their actual experience of your product might not have matched your marketing\/<a href=\"https:\/\/www.intercom.com\/blog\/saas-sales-pitch\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales pitch<\/a>. Or they might just have gotten busy or had their own priorities change.<\/p>\n<p>However, people largely abandon free trials for reasons which are within your control: they did not see the value from interacting with your software. You can increase their chances of success by a) making your software better and b) improving your communication with them. Our <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/nurture\">Nurture Starter Kit<\/a> is aimed squarely at the latter \u2013 how can you design a messaging campaign so impactful, that becoming a paying customer is the obvious choice?<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2017\/06\/inline-graph.jpg\" alt=\"\" \/><\/p>\n<p>Several factors contribute to a good nurture messaging campaign. The first is basing it around behaviour. We genuinely believe that timed based drip campaigns are a thing of the past, so we\u2019ll outline how to craft the perfect series of triggered, action-based messages to take your free trials from signed up to successful.<\/p>\n<p>The second is sending messages that show customers the value of your product. Too often, businesses rely on one-size-fits-all email blasts that ignore the fact that different customers have different definitions of success. Dumping them all into the same customer success flow doesn\u2019t make any sense if you want to maximize your chances of converting them into paying customers. We\u2019ve included half a dozen good messages you can send, but as always, our intention isn\u2019t to provide a cookie cutter solution, but instead to stimulate ideas and encourage a new way of thinking around how you\u2019re communicating with your customers.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2017\/06\/inline-email-1.png\" alt=\"\" \/><\/p>\n<p>Finally, we\u2019ll include some guidance on how to measure the success of your nurture messaging campaign. You might already be measuring your free trial conversion at a macro level, but do you understand what actions actually lead to conversions? We have some simple advice on how to measure, monitor, and take action on the messages you&#8217;re sending<\/p>\n<p>To access the guide, simply <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/nurture\">head this way<\/a> and start creating your message schedule today. A well thought-out campaign is vastly preferable to radio silence followed by a &#8220;your trial&#8217;s about to expire!&#8221; email the night before they need to make the decision to pay or go.<\/p>\n<p><em>Thanks to the <a href=\"https:\/\/brandstudio.intercom.com\/\">Intercom Brand Design Studio<\/a> for their help designing the guide<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The SaaS law of averages suggests 40-60% of people who sign up for a free trial of your software will use it once and never come back. Today we\u2019re releasing the Nurture Starter Kit, our guide&hellip;<\/p>\n","protected":false},"author":161,"featured_media":12960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897],"tags":[24900,213,291,25011,200],"coauthors":[352],"class_list":["post-12958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-launch","tag-customer-engagement","tag-free-trials","tag-guide","tag-messaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Learn How To Nurture New Signups Beyond The Free Trial<\/title>\n<meta name=\"description\" content=\"Nurture emails are great for keeping your list warm and your audience engaged. 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We&#039;ve put together a guide packed full of proven strategies that will help you nurture new signups beyond the free trial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-28T16:33:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T16:00:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/06\/Nurture_Campaigns_Logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geoffrey Keating\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@geoffreykeating\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geoffrey Keating\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/\"},\"author\":{\"name\":\"Geoffrey Keating\",\"@id\":\"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/69f36f5ad619cee05fa31f8ff9a281bd\"},\"headline\":\"Learn how to nurture new signups beyond the free trial\",\"datePublished\":\"2017-06-28T16:33:55+00:00\",\"dateModified\":\"2022-03-29T16:00:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/\"},\"wordCount\":451,\"publisher\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/06\/Nurture_Campaigns_Logo.jpg\",\"keywords\":[\"content launch\",\"customer engagement\",\"free trials\",\"guide\",\"messaging\"],\"articleSection\":[\"Customer Engagement\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/\",\"url\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/\",\"name\":\"Learn How To Nurture New Signups Beyond The Free Trial\",\"isPartOf\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/learn-nurture-new-signups-beyond-free-trial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/06\/Nurture_Campaigns_Logo.jpg\",\"datePublished\":\"2017-06-28T16:33:55+00:00\",\"dateModified\":\"2022-03-29T16:00:23+00:00\",\"description\":\"Nurture emails are great for keeping your list warm and your audience engaged. 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