{"id":13052,"date":"2017-11-29T16:30:08","date_gmt":"2017-11-29T16:30:08","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=13052"},"modified":"2020-07-30T12:57:07","modified_gmt":"2020-07-30T11:57:07","slug":"building-product-first-company","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/building-product-first-company\/","title":{"rendered":"Ingredients to build a product first company"},"content":{"rendered":"<p class=\"opening_paragraph\">Sales first, marketing first, technology first. There&#8217;s lots of ways to build a company. Today we&#8217;re in an era of product first companies, and because of this lots has changed. <\/p>\n<p>At the amazing <a href=\"https:\/\/www.nbforum.com\/\">Nordic Business Forum<\/a> last year, I spoke to crowd of over 8,000 (<a href=\"http:\/\/d.pr\/i\/KKtcBI\">my new record!<\/a>) about the common traits that all product first companies share. They all:  <\/p>\n<ul>\n<li>have a strong vision<\/li>\n<li>create a product that\u2019s feasible, desirable and viable<\/li>\n<li>keep their focus<\/li>\n<li>capture the value they want to create<\/li>\n<li>measure their business properly <\/li>\n<li>and are very patient for growth<\/li>\n<\/ul>\n<p>There are a <a href=\"https:\/\/www.youtube.com\/watch?v=-lxx60SQ_h8\">few<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=hUz-JoafuGM\">public<\/a> clips from the talk, the full slides are below. Enjoy!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/3hbeUNUXmpJBxF\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/secret\/3hbeUNUXmpJBxF\" title=\"Des Traynor on how to create a product first company\" target=\"_blank\" rel=\"noopener noreferrer\">Des Traynor on how to create a product first company<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/IntercomInc\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom<\/a><\/strong> <\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Sales first, marketing first, technology first. There&#8217;s lots of ways to build a company. Today we&#8217;re in an era of product first companies, and because of this lots has changed. At the amazing Nordic Business Forum&hellip;<\/p>\n","protected":false},"author":5,"featured_media":13988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[554,336,553,184],"coauthors":[348],"class_list":["post-13052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-and-design","tag-company-building","tag-product-marketing","tag-product-first","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ingredients to build a product first company - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"We&#039;re in an era of product-first companies and this slide deck from Intercom co-founder Des Traynor reveals the common traits they share.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/building-product-first-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ingredients to build a product first company\" \/>\n<meta property=\"og:description\" content=\"We&#039;re in an era of product-first companies and this slide deck from Intercom co-founder Des Traynor reveals the common traits they share.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/building-product-first-company\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/destraynor\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-29T16:30:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T11:57:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/11\/Product-First-Companies.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"932\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Des Traynor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@destraynor\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Des Traynor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/building-product-first-company\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/building-product-first-company\\\/\"},\"author\":{\"name\":\"Des Traynor\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/eca2beed88876408030509097abe63c2\"},\"headline\":\"Ingredients to build a product first company\",\"datePublished\":\"2017-11-29T16:30:08+00:00\",\"dateModified\":\"2020-07-30T11:57:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/building-product-first-company\\\/\"},\"wordCount\":129,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/building-product-first-company\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Product-First-Companies.gif\",\"keywords\":[\"Company Building\",\"product marketing\",\"Product-First\",\"sales\"],\"articleSection\":[\"Product &amp; 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