{"id":13508,"date":"2017-09-19T17:30:02","date_gmt":"2017-09-19T16:30:02","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=13508"},"modified":"2024-07-18T11:38:48","modified_gmt":"2024-07-18T10:38:48","slug":"how-to-reduce-customer-churn-with-webinars","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/how-to-reduce-customer-churn-with-webinars\/","title":{"rendered":"How to reduce customer churn with webinars"},"content":{"rendered":"

Helping your customers see the full value of your product is key to ensuring their loyalty, and webinars are one of the most efficient ways to foster that loyalty.<\/p>\n

Over a long enough timeframe most customers churn. And most companies die. It\u2019s tough out there. This lack of traction with new signups isn\u2019t because your product has no value. Well, it could be. But, it\u2019s more likely because your customers just don\u2019t see the value<\/em> of your product.<\/p>\n

For your product to survive, you need to activate your new signups, by getting them to take the actions that will enable them to see value in what you\u2019re selling. At Intercom that means things like setting their first message live. Activation webinars are great for encouraging customers to take these important steps.<\/p>\n

Customers who attend our webinars are over 6x more likely to activate than those who don\u2019t.<\/strong> Not only that, those customers who register but don\u2019t attend are more likely to activate than those who don\u2019t register at all. And even those who are invited, but don\u2019t register, activate at higher rates than customers who aren\u2019t invited.<\/p>\n

\"Activation
\nHere\u2019s the activation rates for people who were invited but didn\u2019t attend, registered but didn\u2019t attend, and attended our Educate webinar.<\/em><\/span><\/p>\n

Outside of those who attend, why do these other groups activate? We have a couple of theories:<\/p>\n