{"id":13731,"date":"2017-10-24T16:54:38","date_gmt":"2017-10-24T15:54:38","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=13731"},"modified":"2022-03-29T18:17:37","modified_gmt":"2022-03-29T17:17:37","slug":"upsell-messaging-starter-kit","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/upsell-messaging-starter-kit\/","title":{"rendered":"The Upsell Messaging Starter Kit: taking the selling out of upselling"},"content":{"rendered":"<p class=\"opening_paragraph\">A successful business is built on growing your existing customers, not just acquiring new ones. Today, we\u2019re launching our <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/upsell\">Upsell Messaging Starter Kit<\/a> to help.<\/p>\n<p>The software industry has never been more competitive. We\u2019re in <a href=\"https:\/\/www.slideshare.net\/PatticusCampbell\/your-competition-now-matters-building-a-saas-company-isnt-what-it-used-to-be-hiten-shah-at-saasfest-2016\">the second wave of SaaS<\/a>, where free trials, freemium versions and bargain basement subscription prices are the norm. As <a href=\"https:\/\/www.intercom.com\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisition<\/a> becomes more and more challenging, smart companies are spending more and more time on cultivating customers that actually want to spend money with them.<\/p>\n<p>To do this, businesses need to leave behind the nefarious tactics that have given upselling a bad name. Just think of all the times you&#8217;ve received emails from vendors trying to sell you things you don&#8217;t need. Conversely, wouldn&#8217;t it be helpful to receive a well-targetted email about a new feature or promotion that would help you do your job better?<\/p>\n<p>That\u2019s why businesses need to integrate a customer-first approach: upselling when it makes sense for the customer, not just when it makes sense for the business. Like the rest of an effective sales process, upselling is firmly rooted in education, trust, and building genuine relationships.<\/p>\n<p>Our new <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/upsell\">Upsell Messaging Starter Kit<\/a> will show you how to find those moments where a customer has a \u201cvalue gap\u201d with your product, and craft a series of highly personal messages that seek to fill it.<\/p>\n<p>So, what\u2019s inside? First off, you\u2019ll get some straightforward advice on how to spot good upsell opportunities. Next, we\u2019ve included half a dozen upsell messages you can start sending right away. And finally to put this all into perspective we\u2019ve included an interview with Intercom customer CloudSponge, who managed to upsell to 20% of a customer segment in one day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-13733\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591-700x608.png\" alt=\"\" width=\"700\" height=\"608\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591-700x608.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591-300x261.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591-768x667.png 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591-600x521.png 600w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2017\/10\/Blog-Inline-A-1248x591.png 1248w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Most of your existing customers are willing to consider, and even buy, new features, products, and solutions that help them succeed. Thoughtful upsell messages make sure they see these products and features at the exact moment they\u2019re looking for them. <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/upsell\">Head over to our guide<\/a> and start creating better upsell messages today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A successful business is built on growing your existing customers, not just acquiring new ones. Today, we\u2019re launching our Upsell Messaging Starter Kit to help. The software industry has never been more competitive. We\u2019re in the&hellip;<\/p>\n","protected":false},"author":161,"featured_media":13732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[1],"tags":[24900,313,25011,200,184],"coauthors":[352],"class_list":["post-13731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-content-launch","tag-customer-success","tag-guide","tag-messaging","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Upsell Messaging Starter Kit: Taking The Selling Out Of Upselling<\/title>\n<meta name=\"description\" content=\"Read our best practice guide to upselling and learn how to create upsell messages that will increase not just sales, but customer success too.\" \/>\n<meta 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