{"id":1386,"date":"2016-10-18T17:30:19","date_gmt":"2016-10-18T16:30:19","guid":{"rendered":"http:\/\/intercom.com\/blog\/?p=1386"},"modified":"2024-09-24T14:25:30","modified_gmt":"2024-09-24T13:25:30","slug":"does-your-app-have-a-message-schedule","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/does-your-app-have-a-message-schedule\/","title":{"rendered":"5 simple messages to engage your customers"},"content":{"rendered":"

At Intercom<\/a>, we’ve worked with hundreds of our<\/em> customers, helping them target messages to their<\/em> customers and improve their messaging schedules.<\/p>\n

The good news is if you\u2019ve never designed a messaging schedule for a product or app, there\u2019s always low-hanging fruit and quick wins. Let\u2019s look at five message types everyone benefits from\u2026<\/p>\n

1. Onboarding message<\/h2>\n

Onboarding messages have 3 goals. Firstly, you want to welcome the customer and set a friendly tone for your product. Secondly, you want to give them a touch point if they have any questions. Finally you want to give them a next step \u2013 somewhere to go from here.<\/p>\n

Unfortunately, many apps still just send a welcome email and assume the job has been done. This is the wrong way to speak to someone who has essentially just walked into your store. The right time to welcome someone to your product is when they’re in your product, not when they’re on the toilet checking their mail one hour later. All of the data we have says that in-app<\/a> welcome messages are more likely to be read, clicked on, and responded to, which is why we encourage our customers to use them.<\/p>\n

Here’s how you’d set up a welcome message<\/a> in Intercom<\/a> in 30 seconds.<\/p>\n

\"An<\/p>\n

We\u2019ve written before about the subsequent messages you\u2019ll want to send<\/a> to ensure new users starting getting value from your product. If you really want to dive deep into onboarding, you should download our free book<\/a> on the topic.<\/p>\n

2. Engagement\/Lifecycle marketing<\/h2>\n
\"Automatic<\/div>\n

As a customer digs deeper and deeper into your product, you want to expose more value and highlight more features to them. But you want to try and ensure those messages arrive at the relevant time for the user. In Intercom, features like tagging or keyboard shortcuts, don\u2019t offer new users any value. So instead we promote them when the conditions are just right for specific users to hear about them. For example, this might be after their 20th, 40th or 60th session in the inbox and only if they\u2019ve had more than 20 conversations with their customers. These are the attributes and behaviors of an Intercom user who cares about things like keyboard shortcuts.<\/p>\n

You can use timed or event-driven engagement messages<\/a> to:<\/p>\n