{"id":14282,"date":"2018-01-29T19:07:26","date_gmt":"2018-01-29T19:07:26","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=14282"},"modified":"2022-05-12T14:52:23","modified_gmt":"2022-05-12T13:52:23","slug":"live-chat-marketers","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/live-chat-marketers\/","title":{"rendered":"Harness live chat conversations to capture more leads"},"content":{"rendered":"

Not all your visitors are the same size or shape, and not everyone will respond to the same greeting – tailoring your messages to fit your visitors will result in higher quality conversations<\/a>, and ultimately lead to much higher engagement<\/a> and conversion.<\/p>\n

This is where initiating a live chat<\/a> conversation with a personalized, automated message comes in. At Intercom, we call these Visitor Auto Messages, or VAMs, but essentially these are short, targeted auto messages that pop up through the messenger when visitors come to your website and meet certain criteria, like company size or website behaviors.<\/p>\n

One reply from a human increases the conversion rate of leads to users by 50%.<\/p>\n

In Marketing, VAMs are like bite-sized landing pages; they collect email addresses, or send simple messages directing people to take a next step in a user journey. Unlike marketing email, they invite visitors to chat with you too. This is extremely valuable \u2013 according to our analytics team, one reply from a human increases the conversion rate of leads to users by 50%.<\/p>\n

A real-life example<\/h2>\n

In lifecycle marketing<\/a>, we\u2019ve been exploring how to use VAMs to promote gated content. Recently we messaged visitors to our blog, informing them of a book that had just launched. Since these visitors are interested in reading our blog content, we can safely assume they\u2019d be interested in a book as well<\/p>\n

Here\u2019s the message we sent:<\/p>\n

\"Visitor<\/p>\n

This message took minutes to create in Intercom (wink wink) and roughly 10% of visitors gave us their email address. Pretty decent returns for a message that took minutes to make, especially when you consider that the industry standard for landing page conversions is in the order of 2-3%!<\/p>\n

After capturing their emails, we sent them a copy of the book and added them to a follow up nurture campaign using Smart Campaigns, offering more relevant content. Here\u2019s how to get started with your own campaign:<\/p>\n

Target the right audience<\/h2>\n

A good rule of thumb is to place your message on a high traffic page and use behavioral and demographic filters to narrow your audience. To illustrate what I mean, here are some of the rules you can use in Intercom to target each message:<\/p>\n