{"id":14867,"date":"2018-03-20T17:00:05","date_gmt":"2018-03-20T17:00:05","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=14867"},"modified":"2022-03-29T17:00:12","modified_gmt":"2022-03-29T16:00:12","slug":"reduce-churn-retention-messaging-strategy","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/reduce-churn-retention-messaging-strategy\/","title":{"rendered":"Reduce your churn with a retention messaging strategy"},"content":{"rendered":"

A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we\u2019re launching The Customer Retention Starter Kit<\/a> to help.<\/p>\n

Retention<\/a> is the foundation of growth for any company. It affects pretty much every metric that matters to your business. It increases your chance of virality, since users who stick around for a long time are more likely to share your product with others. It increases monetization, as the more often users return to your product, the more opportunities you\u2019ll have to increase their lifetime value. And it increases acquisition, as the more you increase customer lifetime value, the more money there will be available to acquire more<\/em> customers.<\/p>\n

In short, retention is pretty damn important. So where do you start?<\/p>\n

In the world of SaaS, Intercom<\/a> have helped thousands of companies avoid the heartache of churn. Using data from your product and clues from customer behavior, Intercom lets you create a messaging strategy that helps customers realize the core value of your product as soon as possible so that cancellations don’t become an issue.<\/p>\n

Our new Customer Retention Starter Kit<\/a> will show you how to identify your most \u201cat risk\u201d customers, and how to craft a series of highly personal messages that will get them back on track.<\/p>\n

\"retention<\/p>\n

So, what\u2019s inside? First off, you\u2019ll learn how to monitor those inching towards churn. Next, we\u2019ve included half a dozen retention messages you can start sending right away. Finally, to put all this advice into perspective, we sit down with Greylock\u2019s Casey Winters<\/a>, who has helped companies like Pinterest and GrubHub retain millions of users.<\/p>\n

Retention is never-ending, hard work, but our hope is that this simple guide will help kickstart a retention program in your company that will ensure long-term growth for your business. Head over to our guide and start creating your retention messages today.<\/p>\n

Want step-by-step guides to improving your onboarding, upselling and much more? Check out our library of books and guides now.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A successful SaaS business is built on retaining your existing customers, not just acquiring new ones. Today, we\u2019re launching The Customer Retention Starter Kit to help. Retention is the foundation of growth for any company. It…<\/p>\n","protected":false},"author":161,"featured_media":14871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[88,24900,25011,200,199],"coauthors":[352],"class_list":["post-14867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-churn","tag-content-launch","tag-guide","tag-messaging","tag-retention"],"yoast_head":"\nReduce Your Churn With A Retention Messaging Strategy<\/title>\n<meta name=\"description\" content=\"Customer retention is key for SaaS growth. 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