{"id":14961,"date":"2018-03-30T13:00:06","date_gmt":"2018-03-30T12:00:06","guid":{"rendered":"http:\/\/blog.intercom.com\/?p=14961"},"modified":"2021-08-17T13:23:12","modified_gmt":"2021-08-17T12:23:12","slug":"grandfather-self-help-books-endures-digital-age","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/","title":{"rendered":"Why Dale Carnegie’s self-help book endures in the digital age"},"content":{"rendered":"

Very few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People<\/a><\/em>.<\/p>\n

The title alone was a meme long before memes were a thing \u2013 the phrase became shorthand for the cultivation of a winning personality, especially in the pursuit of professional success.<\/p>\n

So how has the book remained such a bible for sales and marketing professionals? Can advice based on rambling anecdotes about figures such as Abraham Lincoln and Al Capone hold much value for the entrepreneurs, salespeople and marketers of today?<\/p>\n

Principles for success<\/h2>\n

The truth is that the grandfather of the modern self-help genre earns its place on every business person\u2019s bookshelf because of the fundamental integrity of its advice. Carnegie<\/a>, an aspiring actor who found great success as a public speaking coach, captures an earnest early 20th century American optimism, full of virtuous principles and upstanding advice.<\/p>\n

Underlying all Carnegie\u2019s principles are two fundamental insights.<\/p>\n

Carnegie breaks down his advice into 30 principles divided into a number of sections: 3 fundamental techniques in handling people; 6 ways to make people like you; 12 ways to win people to your way of thinking; and 9 principles to be an effective leader.<\/p>\n

Amid all of the principles is plenty of folksy wisdom, emphasizing the power of smiling, the importance of listening rather than talking and the value of showing appreciation rather than offering criticism. Cumulatively, those 30 principles add up to a very effective formula for achieving what the famous title promises.<\/p>\n

Underlying all Carnegie\u2019s principles, however, are two fundamental insights, which every sales and marketing professional should internalize.<\/p>\n

Develop your empathy<\/h2>\n

The first core insight that underpins many of Carnegie\u2019s principles is the observation that people tend to be pretty self-centered and only by understanding the extent of that self-absorption can we hope to have an impact on their way of thinking. That was true in the 1930s, and it\u2019s probably even more true in the selfie-obsessed 21st century.<\/p>\n

Always make the other person feel important.<\/p>\n

Whether you\u2019re on a marketing team trying to capture people\u2019s attention or a sales team pursuing leads, Carnegie\u2019s book argues that appealing to other people\u2019s self-interest should be a cornerstone of your strategy.<\/p>\n

\u201cAlways make the other person feel important,\u201d is his cardinal law. He spells it out by saying: \u201cThe only way on Earth to influence other people is to talk about what they want and show them how to get it.\u201d<\/p>\n

At another point Carnegie goes so far as to write: \u201cIf, as a result of reading this book, you get only one thing \u2013 an increased tendency to think always in terms of the other person\u2019s point of view, and see things from that person\u2019s angle as well as your own \u2013 if you get only that one thing from this book, it may easily prove to be one of the stepping-stones of your career.\u201d<\/p>\n

That might sound like a truism, but modern frameworks such as Jobs-to-be-Done<\/a> are basically formalized processes for incorporating other people\u2019s point of view. Considering the jobs our customers are hiring us to do forces us to consider not our own strategic needs, but rather how we can address our customers\u2019 needs instead.<\/p>\n

Ultimately, you must develop an empathy for others<\/a> in order to best understand how to serve them.<\/p>\n

Focus on sincerity<\/h2>\n

Understanding other people\u2019s self-interest, however, can only bring you so far. The second element that is key to finding success with Carnegie\u2019s book is a simple-sounding but surprisingly rare quality \u2013 sincerity.<\/p>\n

Carnegie\u2019s entire playbook is predicated on being genuine in your regard for others. While it\u2019s certainly possible to merely mimic some of his recommended habits and principles, it\u2019s impossible to master his formula for success without an authentic interest in and engagement with other people<\/p>\n

The difference between appreciation and flattery? One is sincere and the other insincere.<\/p>\n

For instance, Carnegie recommends that people show their honest appreciation for others, but warns against the risks of flattery. \u201cThe difference between appreciation and flattery?\u201d he asks. \u201cThat is simple. One is sincere and the other insincere. One comes from the heart out; the other from the teeth out. One is unselfish; the other selfish.\u201d<\/p>\n

That dichotomy, between the counterfeit and the genuine, is at the heart of all Carnegie\u2019s advice.<\/p>\n

That appeal to the power of sincerity is no less critical in an era of online business. Just because you are dealing with leads over live chat, say, rather than meeting them for lunch or even talking to them on the phone, doesn\u2019t mean that an authentic connection isn\u2019t possible, or desirable.<\/p>\n

There\u2019s a reason our mission here at Intercom<\/a> is to make internet business personal \u2013 it hinges on an implicit assumption that the personal is positive, no matter what scale you\u2019re operating at.<\/p>\n

Pursuing something priceless<\/h2>\n

The book is emphatic about the need for genuine empathy. Convincing people to buy your product or service, goes Carnegie\u2019s logic, is almost entirely dependent on you actually caring about solving their problem.<\/p>\n

Carnegie\u2019s sincere generosity of spirit is never clearer than in an amusing little vignette in which he compliments a weary post office clerk on his fine head of hair. Later, challenged as to what he was trying to get out of the clerk, Carnegie admits to an ulterior motive: \u201cI did want something out of that chap. I wanted something priceless. And I got it. I got the feeling that I had done something for him without his being able to do anything whatever in return for me. That is a feeling that flows and sings in your memory long after the incident is past.\u201d<\/p>\n

That\u2019s Carnegie and his book in a nutshell. How to Win Friends and Influence People<\/a><\/em> is about kindness, about generosity, about empathy, and ultimately about finding success through rigorous selflessness. His lessons, it\u2019s safe to say, are both timeless and timely.<\/p>\n

\n

Want to learn more about how to build your brand and sell more products? Download a copy of our book, Intercom on Marketing<\/a>:<\/em>
\n\"Download<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Very few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. The title alone was a meme long before memes were a thing \u2013 the phrase…<\/p>\n","protected":false},"author":261,"featured_media":14962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[1],"tags":[2910,26,70,2911,184],"coauthors":[571],"class_list":["post-14961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-how-to-win-friends-and-influence-people","tag-jobs-to-be-done","tag-marketing","tag-marketing-strategy","tag-sales"],"yoast_head":"\nWhy Dale Carnegie's self-help book endures in the digital age<\/title>\n<meta name=\"description\" content=\"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Dale Carnegie's self-help book endures in the digital age\" \/>\n<meta property=\"og:description\" content=\"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-30T12:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-17T12:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1938\" \/>\n\t<meta property=\"og:image:height\" content=\"918\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davin O'Dwyer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@davinodwyer\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davin O'Dwyer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/\"},\"author\":{\"name\":\"Davin O'Dwyer\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/ac54a27bc44e7e7ef0d50691892e6d9e\"},\"headline\":\"Why Dale Carnegie’s self-help book endures in the digital age\",\"datePublished\":\"2018-03-30T12:00:06+00:00\",\"dateModified\":\"2021-08-17T12:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/\"},\"wordCount\":1035,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Howtomakefriends.jpg\",\"keywords\":[\"How to Win Friends and Influence People\",\"jobs-to-be-done\",\"marketing\",\"marketing strategy\",\"sales\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/\",\"name\":\"Why Dale Carnegie's self-help book endures in the digital age\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Howtomakefriends.jpg\",\"datePublished\":\"2018-03-30T12:00:06+00:00\",\"dateModified\":\"2021-08-17T12:23:12+00:00\",\"description\":\"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/grandfather-self-help-books-endures-digital-age\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Howtomakefriends.jpg\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/Howtomakefriends.jpg\",\"width\":1938,\"height\":918},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/ac54a27bc44e7e7ef0d50691892e6d9e\",\"name\":\"Davin O'Dwyer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg5f10025325289f4b935a643478d73901\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg\",\"caption\":\"Davin O'Dwyer\"},\"description\":\"Davin's writing has been featured in publications such as The New York Times, the Washington Post, the Irish Times, and Slate.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/davin-o-dwyer-5b1a74107\\\/\",\"https:\\\/\\\/x.com\\\/davinodwyer\"],\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/author\\\/davinodwyer\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Dale Carnegie's self-help book endures in the digital age","description":"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/","og_locale":"en_US","og_type":"article","og_title":"Why Dale Carnegie's self-help book endures in the digital age","og_description":"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?","og_url":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_published_time":"2018-03-30T12:00:06+00:00","article_modified_time":"2021-08-17T12:23:12+00:00","og_image":[{"width":1938,"height":918,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","type":"image\/jpeg"}],"author":"Davin O'Dwyer","twitter_card":"summary_large_image","twitter_creator":"@davinodwyer","twitter_site":"@intercom","twitter_misc":{"Written by":"Davin O'Dwyer","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/#article","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/"},"author":{"name":"Davin O'Dwyer","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/ac54a27bc44e7e7ef0d50691892e6d9e"},"headline":"Why Dale Carnegie’s self-help book endures in the digital age","datePublished":"2018-03-30T12:00:06+00:00","dateModified":"2021-08-17T12:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/"},"wordCount":1035,"publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","keywords":["How to Win Friends and Influence People","jobs-to-be-done","marketing","marketing strategy","sales"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/","url":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/","name":"Why Dale Carnegie's self-help book endures in the digital age","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","datePublished":"2018-03-30T12:00:06+00:00","dateModified":"2021-08-17T12:23:12+00:00","description":"Few non-fiction books have had the long-lasting impact of Dale Carnegie\u2019s 1936 classic, How to Win Friends and Influence People. But is the book still as relevant today?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/grandfather-self-help-books-endures-digital-age\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","width":1938,"height":918},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]},{"@type":"Person","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/ac54a27bc44e7e7ef0d50691892e6d9e","name":"Davin O'Dwyer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg5f10025325289f4b935a643478d73901","url":"https:\/\/secure.gravatar.com\/avatar\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3a7bd91ff38c79890eeb2cde2c70c07afb093a986a683744cd073e187f591b73?s=96&d=mm&r=pg","caption":"Davin O'Dwyer"},"description":"Davin's writing has been featured in publications such as The New York Times, the Washington Post, the Irish Times, and Slate.","sameAs":["https:\/\/www.linkedin.com\/in\/davin-o-dwyer-5b1a74107\/","https:\/\/x.com\/davinodwyer"],"url":"https:\/\/www.intercom.com\/blog\/author\/davinodwyer\/"}]}},"jetpack_featured_media_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/03\/Howtomakefriends.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/14961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/261"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/comments?post=14961"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/14961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/14962"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=14961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=14961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=14961"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=14961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}