{"id":15412,"date":"2018-05-22T17:11:53","date_gmt":"2018-05-22T16:11:53","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=15412"},"modified":"2022-03-29T16:47:30","modified_gmt":"2022-03-29T15:47:30","slug":"announcing-intercom-on-marketing-the-print-and-audio-edition","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-intercom-on-marketing-the-print-and-audio-edition\/","title":{"rendered":"Announcing Intercom on Marketing \u2013 the print and audio edition"},"content":{"rendered":"<p class=\"opening_paragraph\">Today we\u2019re launching our latest print and audiobook &#8211; <a href=\"https:\/\/www.intercom.com\/blog\/books\/marketing\">Intercom on Marketing<\/a>.<\/p>\n<p>Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of marketing, from messaging to monetization. But a recurring piece of feedback we\u2019ve got from our readers is that they don\u2019t like being chained to one format, and want to enjoy our books in ways that extend beyond the confines of PDF and mobi.<\/p>\n<p>So today we\u2019re giving you two new ones: print and audio.<\/p>\n<h2 id=\"print\">Print<\/h2>\n<p>At a time when publishers are dropping print editions with alarming frequency, to hear that a software company is doubling down in printed books seems, in 2018, to make almost no sense.<\/p>\n<p>But it is perhaps for that very reason that demand for printed books on the business of software is so high. We\u2019ve become conditioned to think that crude, badly formatted PDFs are the norm, and anything that looks and feels permanent seems just a little bit wrong.<\/p>\n<p>With <em>Intercom on Marketing<\/em>, we\u2019ve tried to publish something that feels permanent and unthrow-away-able, something that you\u2019d be proud to have on your nightstand and coffee table. Credit to our designer <a href=\"https:\/\/twitter.com\/dlbee_\">Dani Balenson<\/a> and our <a href=\"https:\/\/dribbble.com\/Intercom\">Brand Design Studio<\/a>, who created an organic, down-to-earth layout that echoes everything we believe good startup marketing should be.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/05\/IOM-hero.png\" alt=\"Marketing book startups\" \/><\/p>\n<p>Just in time for summer vacation (<a href=\"https:\/\/twitter.com\/toni_trivkovic\/status\/875742407672963072\">yes, people really do read Intercom\u2019s book on holidays<\/a>), you can <a href=\"https:\/\/www.intercom.com\/blog\/books\/marketing\">order a copy for just $10 today<\/a>.<\/p>\n<h2 id=\"audio\">Audio<\/h2>\n<p>While it\u2019s hard to beat the quiet, calm experience of curling up with a good, old fashioned print book following a hard day\u2019s work, we know that people working in the throes of startups are constantly pressed for time. So for those who prefer to get our insights on the go, the <em>Intercom on Marketing<\/em> audiobook is for you.<\/p>\n<p>All of our books aim to deliver unfiltered, authentic advice from people who have been there, done that, and made their fair share of mistakes along the way. True to that mission, each chapter is narrated by its actual author \u2013 the people who have shaped Intercom\u2019s marketing to date and continue pushing us forward today.<\/p>\n<p>Give it a preview below and a full listen anywhere you currently subscribe to the Inside Intercom podcast. That includes <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/intercom-on-marketing\/id1384294867?mt=2\">iTunes<\/a>, <a href=\"https:\/\/overcast.fm\/itunes1384294867\/intercom-on-marketing\">Overcast<\/a>, <a href=\"https:\/\/soundcloud.com\/intercom\/sets\/intercom-on-marketing\">Soundcloud<\/a> and <a href=\"https:\/\/www.stitcher.com\/podcast\/inside-intercom\/intercom-on-marketing\">Stitcher<\/a> (and check back soon for Spotify).<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/playlists\/520598103&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"450\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<p class=\"inline-cta-quote\"><a href=\"https:\/\/www.intercom.com\/blog\/books\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Head this way to get your copy of the book.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re launching our latest print and audiobook &#8211; Intercom on Marketing. Published in a digital format back in January, more than 35,000 people have already enjoyed our no-nonsense, actionable advice covering the entire spectrum of&hellip;<\/p>\n","protected":false},"author":161,"featured_media":15414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[328,24900,70,541],"coauthors":[352,355],"class_list":["post-15412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-book","tag-content-launch","tag-marketing","tag-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing Intercom on Marketing \u2013 the print &amp; audio edition<\/title>\n<meta name=\"description\" content=\"Today we\u2019re launching Intercom on Marketing, in print in audio! 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