{"id":15921,"date":"2018-06-27T17:36:21","date_gmt":"2018-06-27T16:36:21","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=15921"},"modified":"2022-03-29T16:47:46","modified_gmt":"2022-03-29T15:47:46","slug":"announcing-our-latest-book-the-growth-handbook","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/","title":{"rendered":"Announcing our latest book &#8211; The Growth Handbook"},"content":{"rendered":"<p class=\"opening_paragraph\">We&#8217;ve just launched our latest book, <a href=\"https:\/\/www.intercom.com\/blog\/books\/growth-handbook\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Growth Handbook<\/em><\/a>.<\/p>\n<p>If there\u2019s one perennial problem all businesses face, it\u2019s this: how do we grow? Whether you\u2019re at an early stage startup contemplating life after the TechCrunch bump, or a more mature business with many millions in ARR, your company\u2019s survival depends on finding a sustainable answer.<\/p>\n<p>Perhaps you&#8217;re acquiring customers but they&#8217;re not sticking around. Maybe you don\u2019t understand what metrics you should be tracking. Or it could be that you&#8217;ve found product market fit but are struggling with getting pricing right. There aren\u2019t silver bullets or one size fits all answers to any of these common growth hurdles, but we can still learn a great deal from those who\u2019ve ran the course before us.<\/p>\n<p>That\u2019s what <em>The Growth Handbook<\/em> is all about. It\u2019s a series of self-contained excerpts and essays from industry leaders who have grown businesses from $0 to many billions in revenue. They include:<\/p>\n<ul>\n<li>Des Traynor, Co-founder at Intercom<\/li>\n<li>Andrew Chen, General Partner at Andreessen Horowitz<\/li>\n<li>Rachel Hepworth, Head of Growth Marketing at Slack<\/li>\n<li>Sean Ellis, CEO GrowthHackers<\/li>\n<li>Karen Peacock, COO at Intercom<\/li>\n<li>Casey Winters, former growth leader at GrubHub and Pinterest<\/li>\n<li>Shaun Clowes, former Head of Growth at Atlassian, and many more<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/books\/growth-handbook\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Twitter_Karen_Peacock@1x.png\" alt=\"The Growth Handbook\" width=\"1024\" height=\"512\" \/><\/a><\/p>\n<p>Each weighs in on one the six pieces we believe to be critical to the growth puzzle: acquisition, activation, retention, monetization, testing and optimization, and metrics and measurement. Together, our contributors tell the story of how to connect more people to the value of your product, so they become loyal, long-term, paying users, who share it with others. You\u2019ll learn:<\/p>\n<ul>\n<li>How to pinpoint your product\u2019s magic moment \u2013 and ensure users experience it as quickly as possible<\/li>\n<li>Why retention is the most powerful growth lever your business can pull<\/li>\n<li>The do\u2019s and don\u2019ts of growth experiments and the metrics you\u2019ll need to measure their success<\/li>\n<li>Actionable advice for driving word of mouth from your most influential users<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Product-Hunt-Interior-Shot-1.png\" alt=\"The Growth Handbook\" \/><\/p>\n<p>Available in PDF, Kindle or epub format, this book should be the first point in your journey to learn more about growth, not the last. We don&#8217;t pretend to have all (or even most) of the answers, nor are all of our ideas applicable in all situations. But by learning from those who\u2019ve already cracked some of growth\u2019s hardest problems, we can answer that all-important question: how do we grow, with more confidence and certainty?<\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/books\/growth-handbook\" target=\"_blank\" rel=\"noopener noreferrer\">Grab your free copy of <em>The Growth Handbook<\/em> today<\/a>, and best of luck on your own growth journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve just launched our latest book, The Growth Handbook. If there\u2019s one perennial problem all businesses face, it\u2019s this: how do we grow? Whether you\u2019re at an early stage startup contemplating life after the TechCrunch bump,&hellip;<\/p>\n","protected":false},"author":145,"featured_media":15923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[328,24900,122,3938,149,61],"coauthors":[355,352],"class_list":["post-15921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-book","tag-content-launch","tag-customer-acquisition","tag-customer-retention","tag-growth","tag-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing Our Latest Book - The Growth Handbook<\/title>\n<meta name=\"description\" content=\"A business that isn&#039;t growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing our latest book - The Growth Handbook\" \/>\n<meta property=\"og:description\" content=\"A business that isn&#039;t growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-27T16:36:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-29T15:47:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"606\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Adam Risman, Geoffrey Keating\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@adamrisman\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Risman, Geoffrey Keating\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/\"},\"author\":{\"name\":\"Adam Risman\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/b689cc219059bf0b50358615c8be04a2\"},\"headline\":\"Announcing our latest book &#8211; The Growth Handbook\",\"datePublished\":\"2018-06-27T16:36:21+00:00\",\"dateModified\":\"2022-03-29T15:47:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/\"},\"wordCount\":442,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Blog-hero-3936x1864_preview.png\",\"keywords\":[\"book\",\"content launch\",\"customer acquisition\",\"customer retention\",\"growth\",\"metrics\"],\"articleSection\":[\"News &amp; Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/\",\"name\":\"Announcing Our Latest Book - The Growth Handbook\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Blog-hero-3936x1864_preview.png\",\"datePublished\":\"2018-06-27T16:36:21+00:00\",\"dateModified\":\"2022-03-29T15:47:46+00:00\",\"description\":\"A business that isn't growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-our-latest-book-the-growth-handbook\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Blog-hero-3936x1864_preview.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/Blog-hero-3936x1864_preview.png\",\"width\":1280,\"height\":606},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"name\":\"The Intercom Blog\",\"description\":\"Articles and Podcasts on Customer Service, AI and Automation, Product, and more\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\",\"name\":\"The Intercom Blog\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"contentUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Intercom-logo-sq-black-trans.png\",\"width\":1000,\"height\":1000,\"caption\":\"The Intercom Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/intercominc\",\"https:\\\/\\\/x.com\\\/intercom\",\"https:\\\/\\\/www.instagram.com\\\/intercom\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2491343\",\"https:\\\/\\\/www.pinterest.ie\\\/intercom\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJG0MvLP03kyzzAkD-w98aQ\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/Intercom_(company)\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/b689cc219059bf0b50358615c8be04a2\",\"name\":\"Adam Risman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg16c374fa200aec242b33c6faec240b37\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg\",\"caption\":\"Adam Risman\"},\"description\":\"Content marketing manager at Intercom\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/adam-risman-97834218\\\/\",\"https:\\\/\\\/x.com\\\/adamrisman\"],\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/author\\\/adamrisman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Announcing Our Latest Book - The Growth Handbook","description":"A business that isn't growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/","og_locale":"en_US","og_type":"article","og_title":"Announcing our latest book - The Growth Handbook","og_description":"A business that isn't growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.","og_url":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/","og_site_name":"The Intercom Blog","article_publisher":"https:\/\/www.facebook.com\/intercominc","article_published_time":"2018-06-27T16:36:21+00:00","article_modified_time":"2022-03-29T15:47:46+00:00","og_image":[{"width":1280,"height":606,"url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","type":"image\/png"}],"author":"Adam Risman, Geoffrey Keating","twitter_card":"summary_large_image","twitter_creator":"@adamrisman","twitter_site":"@intercom","twitter_misc":{"Written by":"Adam Risman, Geoffrey Keating","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/#article","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/"},"author":{"name":"Adam Risman","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/b689cc219059bf0b50358615c8be04a2"},"headline":"Announcing our latest book &#8211; The Growth Handbook","datePublished":"2018-06-27T16:36:21+00:00","dateModified":"2022-03-29T15:47:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/"},"wordCount":442,"publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","keywords":["book","content launch","customer acquisition","customer retention","growth","metrics"],"articleSection":["News &amp; Updates"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/","url":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/","name":"Announcing Our Latest Book - The Growth Handbook","isPartOf":{"@id":"https:\/\/www.intercom.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/#primaryimage"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/#primaryimage"},"thumbnailUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","datePublished":"2018-06-27T16:36:21+00:00","dateModified":"2022-03-29T15:47:46+00:00","description":"A business that isn't growing is dying. Our new book, The Growth Handbook is a collection of tested frameworks and invaluable lessons from industry leaders who have grown businesses from $0 to many billions in revenue, including Intercom, Uber, Slack, Duolingo, Atlassian, Intuit, Pinterest and more.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/announcing-our-latest-book-the-growth-handbook\/#primaryimage","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","width":1280,"height":606},{"@type":"WebSite","@id":"https:\/\/www.intercom.com\/blog\/#website","url":"https:\/\/www.intercom.com\/blog\/","name":"The Intercom Blog","description":"Articles and Podcasts on Customer Service, AI and Automation, Product, and more","publisher":{"@id":"https:\/\/www.intercom.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.intercom.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.intercom.com\/blog\/#organization","name":"The Intercom Blog","url":"https:\/\/www.intercom.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","contentUrl":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/08\/Intercom-logo-sq-black-trans.png","width":1000,"height":1000,"caption":"The Intercom Blog"},"image":{"@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/intercominc","https:\/\/x.com\/intercom","https:\/\/www.instagram.com\/intercom\/","https:\/\/www.linkedin.com\/company\/2491343","https:\/\/www.pinterest.ie\/intercom\/","https:\/\/www.youtube.com\/channel\/UCJG0MvLP03kyzzAkD-w98aQ","https:\/\/en.wikipedia.org\/wiki\/Intercom_(company)"]},{"@type":"Person","@id":"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/b689cc219059bf0b50358615c8be04a2","name":"Adam Risman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg16c374fa200aec242b33c6faec240b37","url":"https:\/\/secure.gravatar.com\/avatar\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c25512a5de6c1eb8ea72da6a59f3586525660f1ed170657b26e0d36ecde3bd88?s=96&d=mm&r=pg","caption":"Adam Risman"},"description":"Content marketing manager at Intercom","sameAs":["https:\/\/www.linkedin.com\/in\/adam-risman-97834218\/","https:\/\/x.com\/adamrisman"],"url":"https:\/\/www.intercom.com\/blog\/author\/adamrisman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/06\/Blog-hero-3936x1864_preview.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/15921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/users\/145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/comments?post=15921"}],"version-history":[{"count":0,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/posts\/15921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media\/15923"}],"wp:attachment":[{"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/media?parent=15921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/category?post=15921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/tags?post=15921"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.intercom.com\/blog\/wp-json\/wp\/v2\/coauthors?post=15921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}