{"id":16085,"date":"2018-07-17T16:30:45","date_gmt":"2018-07-17T15:30:45","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=16085"},"modified":"2020-07-30T12:55:35","modified_gmt":"2020-07-30T11:55:35","slug":"connect-your-tech-stack","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/connect-your-tech-stack\/","title":{"rendered":"Convert more leads with our new HubSpot and Marketo apps"},"content":{"rendered":"<p class=\"opening_paragraph\">Today, we\u2019re announcing our new HubSpot and Marketo apps, which allow you to seamlessly <a href=\"https:\/\/www.intercom.com\/blog\/customer-intelligence\" target=\"_blank\" rel=\"noopener noreferrer\">sync your customer data<\/a> so that you can nurture and convert more leads.<\/p>\n<p>Sales and marketing teams today have access to more tools than ever before. These tools help with everything from increasing website traffic to upselling customers, but the abundance of tools on offer brings its own challenges \u2013 not least of which is having your customer data in many different places. This often means that you waste time switching between tabs, copying and pasting, or worst of all, losing out on sales opportunities.<\/p>\n<p>At Intercom, we want to make sure that all of the effort you put into driving visitors to your website, capturing their details and interacting with them pays off with higher conversions and customer growth. Our new <a href=\"https:\/\/docs.intercom.com\/apps-in-intercom\/apps\/hubspot-app\" rel=\"noopener\"> HubSpot<\/a> and <a href=\"https:\/\/docs.intercom.com\/apps-in-intercom\/apps\/marketo-app\" target=\"_blank\" rel=\"noopener noreferrer\">Marketo<\/a> apps, as well as our existing <a href=\"https:\/\/docs.intercom.com\/apps-in-intercom\/apps\/salesforce-app\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce app<\/a>, do exactly that \u2013 they give you all the context you need to nurture and convert more leads and increase revenue, no matter which tool you\u2019re using. Specifically, by syncing leads and conversations, the apps enable you to keep track of all of your leads, follow up with them faster, access key data easily and have a complete view of every lead\u2019s journey with your company.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/mcyoun4czm.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 45.42% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_mcyoun4czm videoFoam=true muted=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<h2 id=\"never-miss-an-opportunity-to-nurture-a-lead\">Never miss an opportunity to nurture a lead<\/h2>\n<p>As you generate leads from the Messenger \u2013 whether via auto messages or conversations \u2013 you want to track those leads in all of your tools.<\/p>\n<p>Operator, our bot for better customer experiences, can automatically qualify new leads and send the right ones to HubSpot, Marketo, or Salesforce.<\/p>\n<p>You can also manually send a lead to HubSpot, Marketo, or Salesforce with one click from the lead\u2019s Intercom profile.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/07\/Send-leads-from-Operator-2.png\" alt=\"Operator \" \/><\/p>\n<h2 id=\"follow-up-with-leads-sooner\">Follow up with leads sooner<\/h2>\n<p>Visitors will often interact with your website multiple times before you\u2019re able to capture any contact information. Knowing how they\u2019ve interacted with your site previously can help you better determine their intent to buy.<\/p>\n<p>Marketo allows you to track these anonymous activities and then merges them into a new or existing lead once they take an action that identifies them.<\/p>\n<p>When you gather contact information in Intercom for a lead that has anonymous activities in Marketo, the lead will be automatically created in Marketo and the activities merged to their profile.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/07\/Marketo-1.png\" alt=\"marketo\" \/><\/p>\n<h2 id=\"have-all-the-information-you-need-at-your-fingertips\">Have all the information you need at your fingertips<\/h2>\n<p>When you\u2019re talking with a lead or customer in your Inbox, you want to have everything you need to know right in front of you.<\/p>\n<p>In your Inbox, you can see user data from HubSpot, Marketo or Salesforce by hovering over the link to the lead or customer\u2019s external profile and clicking the link takes you directly to their profile in HubSpot, Marketo or Salesforce.<\/p>\n<p>Plus, when you update basic information about the lead or user in Intercom, it will automatically update in the external tool. For Salesforce, you can also sync custom attributes, like qualification, referral and UTM data.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/07\/View-data-in-Inbox.png\" alt=\"Intercom Inbox\" \/><\/p>\n<h2 id=\"get-a-complete-view-of-every-lead-or-users-journey\">Get a complete view of every lead or user\u2019s journey<\/h2>\n<p>As a marketer or sales rep, it\u2019s important to know what interactions a lead or user has had with your company, so you can continue a nurture campaign or sale right where you left off.<\/p>\n<p>With our new apps, every Intercom conversation gets automatically sent to the lead or user\u2019s profile in HubSpot, Marketo, or Salesforce \u2013 making it easy to see their full history with your company.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/intercom.com\/blog\/wp-content\/uploads\/2018\/07\/View-conversations-in-HubSpot.png\" alt=\"HubSpot \" \/><\/p>\n<p>As you generate leads with Intercom, these apps make it easy to convert them into customers no matter which tools your team uses or plans to use. Learn more about these apps and others in the ever-growing <a href=\"https:\/\/app.intercom.io\/a\/apps\/_\/appstore\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom App Store<\/a>.<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re announcing our new HubSpot and Marketo apps, which allow you to seamlessly sync your customer data so that you can nurture and convert more leads. Sales and marketing teams today have access to more&hellip;<\/p>\n","protected":false},"author":326,"featured_media":16180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[143],"coauthors":[10455],"class_list":["post-16085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-intercom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Convert more leads with our new HubSpot and Marketo apps<\/title>\n<meta name=\"description\" content=\"Our new HubSpot and Marketo apps, as well as our existing Salesforce app give you all the context you need to nurture and convert more leads and increase revenue, no matter what tool you\u2019re using.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/connect-your-tech-stack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Convert more leads with our new HubSpot and Marketo apps\" \/>\n<meta property=\"og:description\" content=\"Our new HubSpot and Marketo apps, as well as our existing Salesforce app give you all the context you need to nurture and convert more leads and increase revenue, no matter what tool you\u2019re using.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/connect-your-tech-stack\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-17T15:30:45+00:00\" 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