{"id":16711,"date":"2018-08-30T17:54:37","date_gmt":"2018-08-30T16:54:37","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=16711"},"modified":"2020-07-30T12:55:31","modified_gmt":"2020-07-30T11:55:31","slug":"video-bots-the-future-of-sales-automation","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/video-bots-the-future-of-sales-automation\/","title":{"rendered":"Video Bots: The future of sales automation"},"content":{"rendered":"<p class=\"opening_paragraph\">When customers visit your website or use your app, there\u2019s an opportunity to engage and connect with them to increase their likelihood of taking a desired action.<\/p>\n<p>Video is one of the best ways to capture someone\u2019s attention, and when paired with our <a href=\"https:\/\/www.intercom.com\/blog\/operator-custom-bots?utm_medium=ii-blog&amp;utm_source=blog-inline&amp;utm_campaign=20180830-video-bots\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a> and apps, you can turn that attention into action, automatically.<\/p>\n<p>Whether it\u2019s to help convert a key account, to promote your latest product, ask for feedback, or just prompt them to start a chat, video can help. Unfortunately, most businesses are behind the curve in utilizing video to its full potential. Part of this is because the right solution to have an impactful connection with customers at scale simply hasn\u2019t been available.<\/p>\n<p>That\u2019s why we\u2019re happy to release <a href=\"https:\/\/www.intercom.com\/blog\/video-bots?utm_medium=ii-blog&amp;utm_source=blog-inline&amp;utm_campaign=20180830-video-bots\" target=\"_blank\" rel=\"noopener noreferrer\">Video Bots<\/a>, helping businesses leverage video to create personal and and engaging experiences that drive action. For our customers already using our bots, they\u2019ve seen 4x the typical engagement rates of email.<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Sales and Marketing example Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ec3vje9h16?dnt=1#?secret=aVzDYe3DiK\" data-secret=\"aVzDYe3DiK\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>Picture this, your outbound sales reps reach out to a customer and direct them to your website to learn more. Once on your website, they receive a personalized video from one of your sales reps:<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"ABM example Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/jbeqrq1oy7?dnt=1#?secret=160JG3MLE3\" data-secret=\"160JG3MLE3\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>Or maybe you\u2019re an e-commerce business who wants to grow your subscriber list. Banners and in-page call-outs are easy to miss, the best way to engage your audience and grow subscribers is with video.<\/p>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"eCommerce example Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/xhtsbtmtmh?dnt=1#?secret=zi3uxdjP37\" data-secret=\"zi3uxdjP37\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>Personalization and practices like <a href=\"https:\/\/www.intercom.com\/blog\/demystifying-account-based-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">account-based marketing<\/a> have provided great benefits to the businesses that have adopted them. And video is the best way to personalize an experience for each and every customer.<\/p>\n<p>With our recently released <a href=\"https:\/\/www.intercom.com\/blog\/operator-custom-bots?utm_medium=ii-blog&amp;utm_source=blog-inline&amp;utm_campaign=20180830-video-bots\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a>, you can automate next steps by making it easy for leads and customers to take the right action next, all without losing context. Whether that\u2019s registering for a webinar, subscribing to a newsletter, filling out a survey, requesting a demo, scheduling a meeting, upgrading, purchasing, it\u2019s <a href=\"https:\/\/www.intercom.com\/blog\/how-to-build-a-chatbot-six-recipes\/\" target=\"_blank\" rel=\"noopener noreferrer\">all possible<\/a> with our apps ecosystem. We\u2019re the only company enabling businesses to couple video and bots to create even more personal and engaging experiences for their customers.<\/p>\n<p><strong>If you want to use Video Bots on your website, you can sign up <a href=\"https:\/\/go.intercom.com\/video-bots?utm_campaign=20180830-video-bots&amp;utm_medium=ii-blog&amp;utm_source=blog-inline\">here<\/a>.<\/strong><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/video-bots?utm_medium=ii-blog&amp;utm_source=cta&amp;utm_campaign=20180830-video-bots\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"small\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/08\/Video-Bots-launch-CTA.png\" alt=\"video bots \" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is one of the best ways to capture someone\u2019s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically. Video Bots help businesses leverage video to create personal and engaging experiences that drive action.<\/p>\n","protected":false},"author":103,"featured_media":16710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[],"coauthors":[354],"class_list":["post-16711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Video Bots: The future of sales automation - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"Video is one of the best ways to capture someone\u2019s attention, and when paired with our Custom Bots and apps, you can turn that attention into action, automatically. 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