{"id":16822,"date":"2018-09-12T17:10:54","date_gmt":"2018-09-12T16:10:54","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=16822"},"modified":"2024-09-24T15:09:27","modified_gmt":"2024-09-24T14:09:27","slug":"how-custom-bots-can-reshape-your-entire-sales-cycle","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/how-custom-bots-can-reshape-your-entire-sales-cycle\/","title":{"rendered":"How Custom Bots can reshape your entire sales cycle"},"content":{"rendered":"<p class=\"opening_paragraph\">In many ways, how we do business today is a model of efficiency and convenience \u2013 people come to our websites and we sell to them.<\/p>\n<p>That interaction is increasingly being conducted over <a href=\"https:\/\/www.intercom.com\/blog\/live-chat\">live chat<\/a>, and at Intercom, we strive to make those interactions as personal as possible. As this mode of business has evolved, however, there are two unavoidable facts that we sometimes prefer to ignore.<\/p>\n<ul>\n<li>First, customers and prospects don\u2019t visit your website for a chat, they come to get something done \u2013 they want to buy something, or solve a problem, or get an answer. They want, in short, to complete some action, and yet all too often they spend their time providing information about themselves and their situation without getting a satisfactory resolution.<\/li>\n<li>Second, sales teams spend a lot of time doing laborious, repetitive tasks that don\u2019t always result in much value. We chase after potential leads trying to qualify them, we spend a lot of time trying to book meetings and give demos, we spend an awful lot of time simply trying to make a value driven discussion happen at a later date.<\/li>\n<\/ul>\n<h2 id=\"enabling-the-best-interactions\">Enabling the best interactions<\/h2>\n<p>At Intercom, we see making internet business personal as so much more than just bringing our personality into our interactions online. It\u2019s about making sure both sides, customers and <a href=\"https:\/\/www.intercom.com\/blog\/sales-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales teams<\/a>, are able to get the best outcomes from any interaction <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/real-time-sales\" target=\"_blank\" rel=\"noopener noreferrer\">as fast as possible<\/a>, so they can spend their time doing things of real value.<\/p>\n<p>That\u2019s why we recently unveiled <a href=\"https:\/\/www.intercom.com\/blog\/operator-custom-bots?utm_campaign=20180911-custom-bots-blog&amp;utm_medium=ii-blog&amp;utm_source=inline-text\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a>, our highly customizable chatbot that you can have <a href=\"https:\/\/www.intercom.com\/blog\/how-to-build-a-chatbot-six-recipes\/\" target=\"_blank\" rel=\"noopener noreferrer\">up and running on your website in minutes<\/a>.<\/p>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/cy59rs9kw1.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_cy59rs9kw1 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<h2 id=\"solving-chatbots-last-mile-problem\">Solving chatbots&#8217; last-mile problem<\/h2>\n<p>For a few years now, bots have been the promised enabler of better business interactions, but while some came close, none have delivered truly meaningful results without requiring a human&#8217;s input at some stage.<\/p>\n<p class=\"quote\">Effectively, most bots are just a dressed-up form<\/p>\n<p>The truth is, chatbots have suffered from what I like to call the \u201clast-mile problem\u201d for sales: most bots have been good at collecting information, but not necessarily any good at doing something with it. Effectively, most bots are just a dressed-up form.<\/p>\n<p>Once that information had been gathered, it usually requires a human to ensure the appropriate action is taken, beyond the most basic of outcomes. It requires a human to analyze, to take action, to take it that final step and complete the customer or lead\u2019s desired outcome.<\/p>\n<p>Inevitably, the salesperson is doing this after the prospect has left your website, and after the moment of highest intent has subsided.<\/p>\n<p>With <a href=\"https:\/\/www.intercom.com\/blog\/operator-custom-bots?utm_campaign=20180911-custom-bots-blog&amp;utm_medium=ii-blog&amp;utm_source=inline-text\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a>, we have taken a big step towards solving this issue. Rather than just collecting information and leaving real resolution to a human at a later date, these next generation chatbots <a href=\"https:\/\/www.intercom.com\/blog\/simple-question-bot-asks-lead-qualification\/\" target=\"_blank\" rel=\"noopener noreferrer\">gather information<\/a> in a productive, human, conversational way, and then use it to deliver real, actionable outcomes in that moment.<\/p>\n<p>More than ever, a bot can be customer focused and workflow oriented by leveraging the growing library of apps in our <a href=\"https:\/\/www.intercom.com\/blog\/app-store\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom App Store<\/a>. Every interaction can be concluded with the most appropriate workflow to enable your lead or customer reach their desired outcome, whether that\u2019s booking a meeting, paying a subscription, resetting a password, requesting an invoice, all done immediately when interest and intent is highest.<br \/>\n<img decoding=\"async\" class=\"small\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/08\/file-1.gif\" alt=\"sales qualification chatbot demo\" \/><\/p>\n<h2 id=\"redefining-the-sales-cycle\">Redefining the sales cycle<\/h2>\n<p>This is more than a step-change in the way businesses interact with customers \u2013 this is a new baseline of productivity. Businesses that don\u2019t adopt bots, and that don\u2019t find better ways to use their employees&#8217; time, will be left behind.<\/p>\n<p>Ultimately, the combination of <a href=\"https:\/\/www.intercom.com\/blog\/announcing-custom-bots-chatbots-drive-business-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots with Messenger apps<\/a> will not just accelerate the <a href=\"https:\/\/blog.pandadoc.com\/speed-up-slow-sales-cycle\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales cycle<\/a> but reshape the entire sales process.<\/p>\n<ul>\n<li>For customers, they\u2019ll get more of what they need, immediately \u2013 not merely offering up information, but getting something done.<\/li>\n<li>And for sales teams, we will be applying our time and resources to areas of the sales cycle that <a href=\"https:\/\/www.intercom.com\/blog\/bot-or-not?utm_medium=blog&amp;utm_source=promotion&amp;utm_campaign=20180911-blog\" target=\"_blank\" rel=\"noopener noreferrer\">only a human can manage<\/a>, that only a human can create value within.<\/li>\n<\/ul>\n<p class=\"quote quote-left\">This is a new baseline of productivity<\/p>\n<p>We&#8217;ve all accepted, for far too long I think, that the sales cycle involves trying to get the attention of a prospect, gathering simple information, performing basic tasks that slowly take you closer to high impact work.<\/p>\n<p>But what if a bot could do that for you? What if you can start with the high-impact work?<\/p>\n<p>From the sales team\u2019s perspective, Custom Bots are supporting you with upper funnel management and allowing reps to apply themselves in more human ways.<br \/>\n<img decoding=\"async\" class=\"small\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2018\/08\/P.gif\" alt=\"\" \/> <em>Pricing Page Bot<\/em><\/p>\n<p>Just as modern machinery transformed agricultural work, chatbots will revolutionize administrative work for sales teams. As salespeople, we want the largest possible return on our time and energy. That return has the potential to be dramatically increased, thanks to the time you get back by leveraging a bot.<\/p>\n<p>You can focus your attention and your effort on doing stuff that&#8217;s truly interesting, rewarding and high value.<\/p>\n<h2 id=\"do-your-best-work-for-your-customers\">Do your best work for your customers<\/h2>\n<p>Our Messenger is fast becoming a place to get work done. It&#8217;s not simply a place to chat. It&#8217;s not simply a way to offer up information of fill out a form. Instead, it&#8217;s fast becoming a way for customers to understand the problem they have, get meaningful guidance, and then achieve a desired outcome, take a next step, complete a workflow.<\/p>\n<p>Chatbots really are the interface that help make that happen. Quite simply, bots are enabling a better way of working.<\/p>\n<p>Our job at Intercom is not to create interactions for their own sake, but to create what interactions enable &#8211; meaningful results and value for both customers and businesses.<\/p>\n<p>Give <a href=\"https:\/\/www.intercom.com\/blog\/operator-custom-bots?utm_campaign=20180911-custom-bots-blog&amp;utm_medium=ii-blog&amp;utm_source=inline-text\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a> a try, see how they can drive your company to new growth, and free yourself to do the job that only you can do.<\/p>\n<hr \/>\n\n","protected":false},"excerpt":{"rendered":"<p>Custom Bots, our new generation of highly customizable chatbots, are completely reshaping the sales process for both customers and sales teams. Find out why these bots represent a new baseline of productivity.<\/p>\n","protected":false},"author":346,"featured_media":16821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[25198],"tags":[339,489,11897,10941,2105,184],"coauthors":[12002],"class_list":["post-16822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-bots","tag-chatbots","tag-custom-bots","tag-intercom-messenger-apps","tag-live-chat-for-sales","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Custom Bots Can Reshape Your Entire Sales Cycle<\/title>\n<meta name=\"description\" content=\"Custom Bots, our new generation of highly customizable chatbots, are completely reshaping the sales process for both customers and sales teams. This is more than a step-change in the way businesses interact with customers \u2013 this is a new baseline of productivity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/how-custom-bots-can-reshape-your-entire-sales-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Custom Bots can reshape your entire sales cycle\" \/>\n<meta property=\"og:description\" content=\"Custom Bots, our new generation of highly customizable chatbots, are completely reshaping the sales process for both customers and sales teams. 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