{"id":16857,"date":"2018-10-23T16:00:26","date_gmt":"2018-10-23T15:00:26","guid":{"rendered":"https:\/\/intercom.com\/blog\/?p=16857"},"modified":"2022-03-29T16:45:46","modified_gmt":"2022-03-29T15:45:46","slug":"announcing-the-sales-handbook","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-the-sales-handbook\/","title":{"rendered":"Announcing our 10th book – The Sales Handbook"},"content":{"rendered":"

We’ve just published our 10th book \u2013 The Sales Handbook<\/a>.<\/p>\n

Sales is the lifeblood of every business. Without it, you have no way of acquiring new customers, upselling existing ones or driving predictable, scalable revenue.<\/p>\n

“It\u2019s time to trade in the traditional sales playbook for fresh strategies, tactics and motions”<\/p><\/blockquote>\n

But sales is also one of the hardest functions to get right, especially today. Modern buyers have tens, if not hundreds, of choices, and selling to them is far more complex than scheduling an automated email cadence or relying on a few differentiated features. Long gone is the time where a \u201cvolume is victory\u201d mindset will get you to your first or next hundred million in revenue.<\/p>\n

Plain and simple, it\u2019s time to trade in the traditional sales playbook for fresh strategies, tactics and motions.<\/p>\n

We’ve been releasing parts of The Sales Handbook<\/em> over the past few weeks, but today you can get the whole thing in its entirety. Each chapter is a self-contained collection of stories and advice from industry leaders who\u2019ve scaled sales to breakout growth and beyond. You’ll hear from all-stars like:<\/p>\n