{"id":18768,"date":"2018-12-03T18:00:11","date_gmt":"2018-12-03T18:00:11","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=18768"},"modified":"2020-07-30T12:55:24","modified_gmt":"2020-07-30T11:55:24","slug":"holiday-chatbot-tips","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/holiday-chatbot-tips\/","title":{"rendered":"Holiday messaging and chatbot tips for marketers"},"content":{"rendered":"

Gearing up for the holidays? For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging.<\/p>\n

Through to New Year’s, consumers are in the mood to buy. It’s up to you to reach and convert them at scale, and today’s chatbot technology, such as our Custom Bots<\/a>, can help you can get there.<\/p>\n

A couple of weeks ago we showed you ways chatbots can relieve your massive support<\/a> queue during the holidays. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. None of these tips require an engineer to set up, so you can do them all yourself and see your work pay off throughout the holidays.<\/p>\n

Tip 1: Increase performance of paid ad campaigns with personalized messages<\/h2>\n

Perhaps you’re spending a ton of money driving traffic to your site through paid ads, but once people get to your site, you leave it up to them to take action and figure out what to do next. Considering the average clickthrough rate across all industries for Facebook ads is less than 1%, the odds aren’t in your favor.<\/p>\n

With targeted messages<\/a> you can drive more people to take action once they arrive on your site. Send them a targeted message based on which ad platform, or specific ad they came from. You could send them a personalized holiday video, a product overview, some additional info about the product, a discount, or just ask them if they need help.<\/p>\n

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At Intercom, we\u2019ve measured<\/a> the impact of these messages on average purchase size, and the result across more than 13,000 customers, on average, was an increase of 13%. That may not seem like a lot, but across hundreds or thousands of customers, it can mean a massive difference.<\/p>\n

Tip 2: Customize a bot to increase the conversion rate of organic visitors<\/h2>\n

Some people end up on your website and aren\u2019t sure where to go, how to find what they\u2019re looking for. The average bounce rate of ecommerce sites is 20%-40%, meaning up to 40% of visitors, on average, leave your site only seeing one of your pages.<\/p>\n

If you\u2019re trying to attract shoppers who buy multiple products, help your website visitors figure out where they need to go to find what they\u2019re looking for. With Custom Bots<\/a> you can customize a chatbot to automatically engage your visitors, ask them a few questions to understand what they\u2019re looking for,\u00a0 and point them to the best place to find it.<\/p>\n

This could be as simple as making a product recommendation based on some factors, for example, a sunglasses company could ask what type of frame material or shape they like, and point them to the right place:<\/p>\n