{"id":19167,"date":"2019-01-09T17:31:03","date_gmt":"2019-01-09T17:31:03","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=19167"},"modified":"2022-05-24T11:33:45","modified_gmt":"2022-05-24T10:33:45","slug":"announcing-the-modern-guide-to-live-chat-for-marketing","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-the-modern-guide-to-live-chat-for-marketing\/","title":{"rendered":"Announcing The Modern Guide to Live Chat for Marketing"},"content":{"rendered":"<p>Live chat is the ultimate way for modern marketers to personalize their message and engage new users, and we&#8217;re publishing <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/marketing-chatbots?utm_medium=internal&amp;utm_source=ii-blog&amp;utm_campaign=201901_marketingguide-chataschannel&amp;utm_content=inline-text\" target=\"_blank\" rel=\"noopener noreferrer\">The Modern Guide to Live Chat for Marketing<\/a> to help them do just that.<\/p>\n<p>\u201cMarketing\u201d is an ambiguous term in this day and age.<\/p>\n<p>For some, it\u2019s about mass emailing press releases. To others, it\u2019s about writing blog posts or running events.\u00a0On their own, these can be powerful tactics, but marketing today is about more than\u00a0trying to determine a single playbook for success. As you\u2019ll know by now, there are far more inconsistencies than consistencies in marketing, but one thing remains true of all marketing teams \u2013 <span style=\"font-weight: 400;\">we generate revenue by attracting and converting customers.<\/span><\/p>\n<p>So how do you succeed in marketing in 2019? You engage with your leads and customers where they already are. Recent studies have shown that <a href=\"https:\/\/www.intercom.com\/blog\/the-top-2018-marketing-statistics-and-why-they-matter\/\">over 50% of buyers<\/a> are more likely to buy from a business they can message. That\u2019s why so many marketers are turning to <a href=\"https:\/\/www.intercom.com\/blog\/live-chat\" target=\"_blank\" rel=\"noopener noreferrer\">live chat<\/a>.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19151\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR.png\" alt=\"\" width=\"1350\" height=\"760\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR.png 1350w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR-300x169.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR-768x432.png 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR-700x394.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-INTERIOR-600x338.png 600w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/p>\n<p>The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the <a href=\"https:\/\/www.intercom.com\/blog\/what-is-a-marketing-funnel\/\">marketing funnel,<\/a> why live chat isn\u2019t just for support and our best practices for implementation and automation.<\/p>\n<p>We also look at how enterprise software company <a href=\"https:\/\/www.intercom.com\/blog\/how-marketers-are-using-custom-bots-to-drive-more-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">OutSystems grew engagement by 50%<\/a> in just three weeks through using live chat and custom bots.<\/p>\n<p>The days of marketers passively collecting information are gone. Today, it&#8217;s about proactively engaging with your future customers in real time.<\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/marketing-chatbots?utm_medium=internal&amp;utm_source=ii-blog&amp;utm_campaign=201901_marketingguide-chataschannel&amp;utm_content=footer-text\" target=\"_blank\" rel=\"noopener noreferrer\">Head on over to the guide<\/a> to learn how you can grow your business using live chat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the marketing funnel why live chat isn\u2019t just for support and our best practices for implementation and automation. <\/p>\n","protected":false},"author":292,"featured_media":19149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897,4],"tags":[13830,13829,321,13828,70,2911],"coauthors":[648],"class_list":["post-19167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-bots-for-marketing","tag-conversational-marketing","tag-live-chat","tag-live-chat-for-marketing","tag-marketing","tag-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing The Modern Guide to Live Chat for Marketing - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"The days of marketers passively collecting information are gone. Today, it\u2019s about proactively engaging with your leads and customers in real time. The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the marketing funnel, why live chat isn\u2019t just for support and our best practices for implementation and automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/announcing-the-modern-guide-to-live-chat-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing The Modern Guide to Live Chat for Marketing\" \/>\n<meta property=\"og:description\" content=\"The days of marketers passively collecting information are gone. Today, it\u2019s about proactively engaging with your leads and customers in real time. The Modern Guide to Live Chat for Marketing will walk you through the fundamentals of where live chat sits in the marketing funnel, why live chat isn\u2019t just for support and our best practices for implementation and automation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/announcing-the-modern-guide-to-live-chat-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-09T17:31:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-24T10:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/The-Modern-Guide-to-Live-Chat-for-Marketing-HERO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amanda Connolly\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tweets_amanda\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amanda Connolly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/\"},\"author\":{\"name\":\"Amanda Connolly\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#\\\/schema\\\/person\\\/8043de51c7dafe7fd6c19d1107478dbf\"},\"headline\":\"Announcing The Modern Guide to Live Chat for Marketing\",\"datePublished\":\"2019-01-09T17:31:03+00:00\",\"dateModified\":\"2022-05-24T10:33:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/The-Modern-Guide-to-Live-Chat-for-Marketing-HERO.png\",\"keywords\":[\"bots for marketing\",\"conversational marketing\",\"live chat\",\"live chat for marketing\",\"marketing\",\"marketing strategy\"],\"articleSection\":[\"Customer Engagement\",\"News &amp; Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/\",\"url\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/\",\"name\":\"Announcing The Modern Guide to Live Chat for Marketing - The Intercom Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/announcing-the-modern-guide-to-live-chat-for-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.intercom.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/The-Modern-Guide-to-Live-Chat-for-Marketing-HERO.png\",\"datePublished\":\"2019-01-09T17:31:03+00:00\",\"dateModified\":\"2022-05-24T10:33:45+00:00\",\"description\":\"The days of marketers passively collecting information are gone. 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