{"id":19176,"date":"2019-02-18T17:09:05","date_gmt":"2019-02-18T17:09:05","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=19176"},"modified":"2020-07-30T12:54:43","modified_gmt":"2020-07-30T11:54:43","slug":"product-design-cost-benefit-analysis","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/product-design-cost-benefit-analysis\/","title":{"rendered":"Product design is about cost-benefit analysis"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product design is about cost-benefit analysis. How useful is something versus how hard is it to do. Here\u2019s how I think of it:<\/span><\/p>\n<div id=\"attachment_19177\" style=\"width: 703px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19177\" class=\"wp-image-19177 size-full\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/image1.png\" alt=\"The cost-benefit analysis of features\" width=\"693\" height=\"485\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/image1.png 693w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/image1-300x210.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/01\/image1-600x420.png 600w\" sizes=\"auto, (max-width: 693px) 100vw, 693px\" \/><p id=\"caption-attachment-19177\" class=\"wp-caption-text\">The cost-benefit analysis of features<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Every type of feature can be identified as belonging to one of four quadrants: low reward and low effort; low reward and high effort; high reward and low effort; and high reward and high effort.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to know which quadrant you\u2019re building in and if you\u2019re wise, you\u2019ll steer clear of the upper left for all but the most essential of features.<\/span><\/p>\n<p><em>This excerpt was first published in Intercom on Product Management. <a href=\"https:\/\/www.intercom.com\/blog\/books\/product-management\">Head this way to read more.<\/a><\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>At its core, product design is about cost-benefit analysis, and it&#8217;s key to determine how useful a certain feature will be versus how hard is it to build. Here is a useful framework to help your analysis. <\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[5],"tags":[153],"coauthors":[348],"class_list":["post-19176","post","type-post","status-publish","format-standard","hentry","category-product-and-design","tag-product-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product design is about cost-benefit analysis - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"At its core, product design is about cost-benefit analysis, and it&#039;s key to determine how useful a certain feature will be versus how hard is it to build. 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