As your sales organization scales up, there\u2019s one function that becomes crucial to your ability to drive revenue efficiently \u2013 sales operations.<\/p>\n
Until Xerox created<\/a> the first team in the 1970s, sales operations didn\u2019t exist. Fifty years later, it\u2019s still one of the hardest functions to nail. On the surface, their mission is simple: enable the sales organization to run better and faster. In practice, the best sales ops teams strike a delicate balance between being stewards of long term growth and executing for near term wins.<\/p>\n Reflecting on what he\u2019s learned scaling sales ops globally at Marketo and now Intercom, Jeff Serlin shared the mic with Collin Stewart on the Predictable Revenue podcast<\/a>. They discussed everything from growing a top-performing sales ops team to building an effective sales ops roadmap.<\/p>\n