{"id":19986,"date":"2019-04-17T15:30:44","date_gmt":"2019-04-17T14:30:44","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=19986"},"modified":"2024-09-24T14:25:04","modified_gmt":"2024-09-24T13:25:04","slug":"announcing-product-tours-for-onboarding","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/","title":{"rendered":"Announcing Product Tours: A new way to create powerful, personalized user onboarding"},"content":{"rendered":"<p>There\u2019s a pattern that\u2019s all too common in our industry \u2013 you build a rock-solid product, spend a lot of cash and effort attracting people to discover that product, but then fall down at the crucial point of helping your customers actually find value.<\/p>\n<p>Getting users to discover that value from day one is what great onboarding is all about, but so many of us struggle to ensure our onboarding is as good as our core product. The result of falling into this trap? Poor retention. If you don\u2019t help your customers see value quickly, they won\u2019t stick around, and for a subscription business, <a href=\"https:\/\/www.intercom.com\/blog\/churn-retention-and-reengaging-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">poor retention<\/a> is nothing short of poisonous \u2013 it will slowly, but reliably, kill your business.<\/p>\n<h2 id=\"interactive-personalized-and-relevant-onboarding\">Interactive, personalized and relevant onboarding<\/h2>\n<p>Intercom has long been <a href=\"https:\/\/www.intercom.com\/blog\/strategies-for-onboarding-new-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">a leader in the onboarding space<\/a>, with best-in-class <a href=\"https:\/\/www.intercom.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messaging<\/a> to engage your customers from sign-up to success. Today, we\u2019re launching <a href=\"https:\/\/www.intercom.com\/blog\/product-tours\" target=\"_blank\" rel=\"noopener noreferrer\">Product Tours<\/a> to help you take your onboarding and retention to the next level.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_qoumhgj203 dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">\n<div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/qoumhgj203\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>We\u2019ve made it easy to create an engaging, interactive, personalized and relevant onboarding experience that gives your customers the best chance to <a href=\"https:\/\/www.intercom.com\/blog\/understanding-your-aha-moments-and-putting-them-to-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">get to that \u201caha\u201d moment<\/a> \u2013 the point at which they actually experience the value of what you\u2019ve built.<\/p>\n<p><a href=\"https:\/\/www.intercom.com\/blog\/product-tours\" target=\"_blank\" rel=\"noopener noreferrer\">Product Tours<\/a> are a deceptively straightforward solution.<\/p>\n<p><strong>1.<\/strong>\u00a0They enable you to create interactive guides to walk new sign-ups through the steps to get started.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_v96jb2p7wi dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Multi-step pointer messages in a Product Tour<\/em><\/span><\/p>\n<p><strong>2.<\/strong>\u00a0And they provide a great way to spotlight new features by letting you announce and highlight what\u2019s new in your product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-2-Product-Announcement-12001.jpg\" alt=\"Intercom Product Tours: A pointer message announcing a new feature\" width=\"1200\" height=\"1200\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>A pointer message announcing a new feature<\/em><\/span><\/p>\n<p>These look pretty familiar, right? These are, deliberately, very common design patterns, but Product Tours hide a lot of entirely new power within those familiar patterns. So here\u2019s why we\u2019re so excited about Product Tours.<\/p>\n<h2 id=\"sans-serif-sans-designer-sans-engineer\">Sans serif, sans designer, sans engineer<\/h2>\n<p>With Product Tours, you need to steal zero minutes from your designers and engineers. We\u2019ve sweated all the details to make it easy for you to build polished, engaging tours, straight out of the box.<\/p>\n<p>Above all, there are no awkward plug-ins required \u2013 once you have our <a href=\"https:\/\/www.intercom.com\/blog\/help\/install-intercom-on-your-product-or-site\" target=\"_blank\" rel=\"noopener noreferrer\">Messenger installed on your site<\/a>, you can take advantage of the nifty features that piggy-back on that code. This allows you to easily create an interactive onboarding playground on top of your site or app.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_j1np8fq862 dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Tours are extremely easy to build <\/em><\/span><\/p>\n<p>But we haven\u2019t sacrificed power for ease-of-use. You can create tours that are:<\/p>\n<ul>\n<li>Multi-page: so you can create a coherent tutorial across multiple parts of your app.<\/li>\n<li>Click-to-advance: so you can make your tours interactive and have customers click on your UI to advance to the next step. The best way to learn how to use a product is by doing, not seeing.<\/li>\n<li>Auto-scroll: a slick experience to automatically scroll to the right part of the page to display the next step.<\/li>\n<\/ul>\n<p>One of the dirty secrets of creating in-app pointers is that they can be brittle. It\u2019s hard to anticipate what parts of your UI will actually be visible to all your customers, so you might inadvertently build a tour that won\u2019t always display. We can\u2019t automatically fix this for you, but we can help you fix it \u2013 we\u2019ve built in immediate error reporting to make it easy to spot which part of your tours have issues:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-3-Error-reporting-1200.jpg\" alt=\"Intercom Product Tours: Immediate error reporting prevents tours from breaking\" width=\"1200\" height=\"1000\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Immediate error reporting prevents tours from breaking<\/em><\/span><\/p>\n<p>The key point is you don\u2019t need to tie up any of your engineer or designer\u2019s time to do all of this. And because it\u2019s easy, you can create loads of Product Tours with minimal effort.<\/p>\n<p>The benefits are felt immediately. Seth Greenlaw, the Community Manager at <a href=\"http:\/\/www.viewpointcloud.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ViewPointCloud<\/a>, saw significant advantages right away:<\/p>\n<blockquote class=\"pullquote-style-one\"><p>\u201cProduct Tours allowed us to save hundreds of development hours compared to a custom-built solution. Our support team is empowered to make changes and add new tours as our platform evolves\u201d<\/p><\/blockquote>\n<h2 id=\"personalize-your-onboarding-with-video\">Personalize your onboarding with video<\/h2>\n<p>At Intercom, our mission is to make internet businesses personal, and in pursuing that goal, we\u2019re introducing something entirely new: video tours.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_y56hzfkj6k dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Inject personality with video<\/em><\/span><\/p>\n<p>Video tours let you explain your product as if you&#8217;re right there beside your customers. It&#8217;s like being able to give a live demo, but with bite-sized chunks of content that keep your customers in control. You can inject your product with personality, give color commentary and simply humanize that initial experience.<\/p>\n<p>Video tours are a first-class product. They\u2019re full-bleed, can include captions, and subtly introduce audio \u2013 they don\u2019t force audio on your customers, but once they\u2019re unmuted, the rest of the experience is fluid and natural. We believe these could be the next big thing in onboarding.<\/p>\n<h2 id=\"seriously-high-engagement-as-in-7x-high\">Seriously high engagement; as in 7x high<\/h2>\n<p>We\u2019ve been delighted with the engagement rates our customers have seen with Product Tours. During the beta, our customers saw on average a stellar 64% engagement rate, as measured by users who progress to the second step after starting a multi-step tour.<\/p>\n<p>For beta customers who were also sending out email and in-app messages, we were amazed to see that Product Tours had a 7x engagement improvement over email and a 6x improvement over in-app messages. This speaks to the power of our interactive, show-don\u2019t-tell design.<\/p>\n<p>Why is engagement so high? We think it\u2019s because Product Tours put your customers in control \u2013 there\u2019s no commitment to finish, but the interaction makes them compelling. And we demonstrate just how compelling they can be \u2013 right now, our reports show completion rates, and soon we\u2019ll enable goals (so you can measure impact on adoption) and individual step performance (so you can optimize your tour design).<\/p>\n<p>Our beta customers are already seeing that ultimate value. In the words of Andy Allen, <a href=\"https:\/\/hikeseo.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hike SEO<\/a> co-founder:<\/p>\n<blockquote class=\"pullquote-style-two\"><p>\u201cAfter implementing Product Tours, we found that new users who took the tour activated at 4x our existing rate\u201d<\/p><\/blockquote>\n<h2 id=\"the-intercom-platform-gives-tours-superpowers\">The Intercom platform gives tours superpowers<\/h2>\n<p>Beyond the elegant ease of use and the personality that video offers, it\u2019s the Intercom platform that really super-charges what you can do with tours.<\/p>\n<h3>1. Target and personalize<\/h3>\n<p>Just as you\u2019d expect, because Intercom stores all your <a href=\"https:\/\/www.intercom.com\/blog\/customer-intelligence\" target=\"_blank\" rel=\"noopener noreferrer\">customer information<\/a> and can track their behavior, you can effectively segment your tour audience, personalize a tour\u2019s content, and deliver a tour at the right time and place for a seamless customer experience that meets their unique needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-5-Product-Tours-Targeting-1700.jpg\" alt=\"Intercom Product Tours: Precisely target the tours to the needs of your users\" width=\"1700\" height=\"965\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Precisely target the tours to the needs of your users<\/em><\/span><\/p>\n<h3>2. Conversational onboarding is now a reality with Custom Bots<\/h3>\n<p>If you have the data you need for targeting, then the above ability means you\u2019re all set. But often you don\u2019t, because it\u2019s deceptively hard to figure out what exactly your customers hope to use your product for.<\/p>\n<p>So what\u2019s the solution? Just ask them! <a href=\"https:\/\/www.intercom.com\/blog\/videos\/what-exactly-is-a-custom-bot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Bots<\/a> give you the ability to easily create a conversational flow to capture a new user\u2019s intent and then send them on the relevant tour directly inside the conversation.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_d99dq1alrg dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Custom Bots trigger specific tours depending on the context<\/em><\/span><\/p>\n<p>So rather than creating a naive, one-size-fits-all approach, you can create multiple tours that hone in on the different use cases your product serves. After all, relevance is the difference between \u201caha!\u201d and \u201cmeh.\u201d Even better, you\u2019ll now have that data stored in Intercom so you can tailor a whole campaign around their particular use case.<\/p>\n<h3>3. Use in multi-channel campaigns with Messages<\/h3>\n<p>You can also insert tours in in-app messages and emails, which means you can use them in sophisticated <a href=\"https:\/\/www.intercom.com\/blog\/starter-kits\/onboarding\" target=\"_blank\" rel=\"noopener noreferrer\">multi-channel onboarding campaigns<\/a>. And you can give customers proactive guidance that keeps them out of the support inbox.<\/p>\n<h3>4. Resolution Bot automatically holds your customer\u2019s hands<\/h3>\n<p>We all try to build a product so intuitive that no customer ever asks \u201cHow do I\u2026\u201d, but we all know that\u2019s how elusive that ideal really is. So <a href=\"https:\/\/www.intercom.com\/blog\/automated-answers\" target=\"_blank\" rel=\"noopener noreferrer\">Resolution Bot<\/a> can now not only directly answer your customers\u2019 questions, but it can actually walk them through the answer as well.<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_zy800p1scc dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Resolution Bot can walk your users through tours<\/em><\/span><\/p>\n<p>This actually feels like a little bit of magic when it happens \u2013 this truly is the power of automation. Combined with the ease of creating tours, this feature will inspire you to create loads of tours so you can stop answering those basic questions.<\/p>\n<h3>5. Insert in the Inbox<\/h3>\n<p>And if you don\u2019t use Resolution Bot to automate the launch of specific tours, you can still enable your sales and support teams to speed up their conversations by sending tours directly into conversations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-9-Inbox-conversation-with-tour-1200.jpg\" alt=\"Intercom Product Tours: Teams can insert tours into conversations\" width=\"1200\" height=\"830\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Teams can insert tours into conversations<\/em><\/span><\/p>\n<p>As a result, your teams will not have to spend precious time explaining your UI, allowing them to focus on more involved, customer queries instead.<\/p>\n<h3>6. Display on the Messenger home screen<\/h3>\n<p>Use tours with our <a href=\"https:\/\/www.intercom.com\/blog\/help\/apps-in-intercom\/messenger-apps\/content-showcase-promote-relevant-content-to-visitors\" target=\"_blank\" rel=\"noopener noreferrer\">Content Showcase Messenger app<\/a> to make key onboarding tours available on demand to your users.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-10-Product-Tour-in-Content-Showcase-1200.jpg\" alt=\"Product Tours: Showcase relevant tours right in the Messenger\" width=\"1200\" height=\"1150\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Showcase relevant tours right in the Messenger<\/em><\/span><\/p>\n<h3>7. Links you can share just about anywhere<\/h3>\n<p>We also generate unique links that trigger tours from just about anywhere, so you can use it for a low commitment call-to-action in your emails.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Inline-11-CTA-tour-in-email-1200.jpg\" alt=\"Intercom Product Tours: Links to tours can enrich engagement emails\" width=\"1200\" height=\"1000\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Links to tours can enrich engagement emails<\/em><\/span><\/p>\n<p>You can also link to tours from your help docs, regardless of whether you use <a href=\"https:\/\/www.intercom.com\/blog\/articles\" target=\"_blank\" rel=\"noopener noreferrer\">Intercom Articles<\/a> or another service. And you can link to tours directly inside your product, so the content is contextual and user-triggered, and can be accessed whenever your customers need it. That\u2019s what we\u2019ve done on our Product Tours page:<\/p>\n<div class=\"oembed-wrapper oembed--wistiainc\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_jeob4h1hj8 dnt=1 videoFoam=true\" style=\"height:100%;position:relative;width:100%\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: small;\"><em>Tours can be triggered from inside your product when necessary<\/em><\/span><\/p>\n<p>We\u2019ve even <a href=\"https:\/\/developers.intercom.com\/installing-intercom\/docs\/intercom-javascript#section-intercomstarttour-tourid\" target=\"_blank\" rel=\"noopener noreferrer\">added an API<\/a> that means tours can display almost immediately when you click a link or button inside your product.<\/p>\n<h2 id=\"try-it-for-yourself-for-free\">Try it for yourself for free<\/h2>\n<p>We\u2019ve built Product Tours to be an antidote for the poison of low <a href=\"https:\/\/www.intercom.com\/blog\/videos\/onboard-signed-users-satisfied-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>. Now it\u2019s easy to build engaging, interactive tours, and with the full power of the Intercom platform, you can make them targeted, relevant and timely. We think Product Tours will be a huge step forward for so many teams who struggle to put as much love into their onboarding and activation efforts as they put into their product itself.<\/p>\n<p>See for yourself what it\u2019s like to build a tour:<\/p>\n<ul>\n<li>Existing customer can <a href=\"https:\/\/app.intercom.io\/a\/apps\/_\/tours?product_tour_id=2309\" target=\"_blank\" rel=\"noopener noreferrer\">test-drive a tour inside the product<\/a><\/li>\n<li>New customers can test-drive a tour on our <a href=\"https:\/\/www.intercom.com\/blog\/product-tours\" target=\"_blank\" rel=\"noopener noreferrer\">marketing landing page<\/a><\/li>\n<\/ul>\n<p>You can try building your own tour on your site without any commitment. See just how easy it is, and how powerful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing Product Tours \u2013\u00a0craft tailor-made onboarding experiences for your users, with contextual, personalized tours to help you take your onboarding and retention to the next level.<\/p>\n","protected":false},"author":128,"featured_media":20097,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4,5],"tags":[206,529,16022,12706],"coauthors":[432,15920],"class_list":["post-19986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-product-and-design","tag-customer-onboarding","tag-product-launch","tag-product-tours","tag-user-onboarding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Intercom Product Tours: Powerful, Personalized User Onboarding<\/title>\n<meta name=\"description\" content=\"Introducing Product Tours \u2013 craft tailor-made onboarding experiences for your users to take your onboarding and engagement to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing Product Tours: A new way to create powerful, personalized user onboarding\" \/>\n<meta property=\"og:description\" content=\"Introducing Product Tours \u2013 craft tailor-made onboarding experiences for your users to take your onboarding and engagement to the next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/\" \/>\n<meta property=\"og:site_name\" content=\"The Intercom Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intercominc\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-17T14:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-24T13:25:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Product-Tours-Hero-1968.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1968\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Donohue, Patrick Andrews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@brian_donohue\" \/>\n<meta name=\"twitter:site\" content=\"@intercom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Donohue, Patrick Andrews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/\"},\"author\":{\"name\":\"Brian Donohue\",\"@id\":\"https:\/\/www.intercom.com\/blog\/#\/schema\/person\/e5c80d2b7f38ee19419b225376b0ad74\"},\"headline\":\"Announcing Product Tours: A new way to create powerful, personalized user onboarding\",\"datePublished\":\"2019-04-17T14:30:44+00:00\",\"dateModified\":\"2024-09-24T13:25:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/\"},\"wordCount\":1875,\"publisher\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.intercom.com\/blog\/announcing-product-tours-for-onboarding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2019\/04\/Product-Tours-Hero-1968.jpg\",\"keywords\":[\"customer onboarding\",\"Product Launch\",\"Product Tours\",\"user onboarding\"],\"articleSection\":[\"News &amp; 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