{"id":20036,"date":"2019-04-10T15:31:21","date_gmt":"2019-04-10T14:31:21","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=20036"},"modified":"2022-03-31T16:53:54","modified_gmt":"2022-03-31T15:53:54","slug":"live-chat-buying-guides-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/live-chat-buying-guides-sales-and-marketing\/","title":{"rendered":"Announcing our new guides: everything you need to know about buying live chat"},"content":{"rendered":"

Live chat<\/a> is the ultimate way for modern sales and marketing teams to engage personally with customers, but sometimes the process of choosing the right live chat tool can feel overwhelming. With so many tools and shiny new features emerging in the market, decision paralysis can easily kick in.<\/p>\n

That\u2019s why we\u2019re publishing two new guides to help you in that process \u2013 Intercom\u2019s Guide for Buying Live Chat for Marketing<\/a> and Intercom\u2019s Guide for Buying Live Chat for Sales<\/a>.<\/p>\n

Live chat leads to conversations and conversions<\/h2>\n

Whether you work in sales or in marketing, you know that there is no single playbook when it comes to success.<\/p>\n

We now live in an on-demand world where potential customers can research and buy everything they want with just a few clicks, changing the nature of the game for marketing and sales teams. Lengthy contact forms and cold-calls are increasingly a thing of the past.<\/p>\n

So how do you succeed? By using live chat to engage with leads and customers where they already are.<\/p>\n

“Website visitors who chat to you first are 82% more likely to convert to users”<\/p><\/blockquote>\n

Today, 53% of buyers are more likely to buy from a business they can message. On top of that, website visitors who do chat are 82% more likely to convert<\/a> to users.<\/p>\n

By not being available in real time, you have no idea how many opportunities you\u2019re missing out on.<\/p>\n

Through using live chat, your marketing team can proactively engage with your leads and customers in real time, while your sales team is capturing and converting more quality leads, which they can move through your pipeline even faster.<\/p>\n

\"Intercom<\/p>\n

Choosing the right live chat tool for your business<\/h2>\n

However, the process of finding a live chat solution that fits your needs can be daunting \u2013 how do you begin to evaluate the options available?\u00a0Our new guides for sales<\/a> and marketing<\/a> teams will help simplify the buying process for your team.\u00a0<\/span><\/p>\n

These step-by-step guides will help you choose the right live chat tool that will empower your sales and marketing teams to increase their conversions, consistently beat goals and streamline your sales cycle.\u00a0You\u2019ll learn how to build a business case, define the capabilities your team needs and assess the quality of any live chat vendor.<\/p>\n

Head on over to the guides to learn more about how you can grow your business with live chat:<\/p>\n