{"id":20348,"date":"2019-05-21T17:16:11","date_gmt":"2019-05-21T16:16:11","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=20348"},"modified":"2024-07-12T17:37:15","modified_gmt":"2024-07-12T16:37:15","slug":"book-intercom-on-onboarding-second-edition","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/book-intercom-on-onboarding-second-edition\/","title":{"rendered":"Announcing the second edition of &#8216;Intercom on Onboarding&#8217;"},"content":{"rendered":"<p>Since we first published <a href=\"https:\/\/www.intercom.com\/blog\/books\/onboarding\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Intercom on Onboarding<\/em><\/a> back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably.<\/p>\n<p>With the relentless rise of SaaS in particular, the need to help users find value and discover their\u00a0<a href=\"https:\/\/www.intercom.com\/blog\/understanding-your-aha-moments-and-putting-them-to-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;aha&#8221; moment<\/a> is more important than ever. The one-off transaction has been superseded by an ongoing relationship, and excellent <a href=\"https:\/\/www.intercom.com\/blog\/strategies-for-onboarding-new-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> is central to the success of that relationship.<\/p>\n<blockquote class=\"pullquote-style-two\"><p>&#8220;Onboarding is the one truly universal problem every piece of software has&#8221;<\/p><\/blockquote>\n<p>And yet, all too often the quality of our onboarding experiences don&#8217;t match up to the quality of our core products. That&#8217;s despite the unavoidable reality that onboarding is the one truly universal problem every piece of software has.<\/p>\n<p>Since we released the first edition of this book, we\u2019ve launched an entire new product in the space, <a href=\"https:\/\/www.intercom.com\/blog\/product-tours\" target=\"_blank\" rel=\"noopener noreferrer\">Product Tours<\/a>, so as you&#8217;d guess, our perspective on the topic has matured quite a bit.<\/p>\n<h2 id=\"capturing-our-latest-thinking\">Capturing our latest thinking<\/h2>\n<p>This edition of <em>Intercom on Onboarding<\/em> captures our latest thinking, reflecting everything we&#8217;ve learned from onboarding tens of thousands of our own customers, as well as building a tool to help other companies onboard their own users.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/05\/Intercom-on-Onboarding-Interior-pages.jpg\" alt=\"Intercom on Onboarding - book pages\" \/><\/p>\n<p>Written by a collection of Intercom experts and with a foreword and contribution from onboarding guru <a href=\"https:\/\/www.samuelhulick.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Samuel Hulick<\/a>, the refreshed book features seven new chapters alongside revised material from the first edition. Now you&#8217;ll learn:<\/p>\n<ul>\n<li>How to identify the low-hanging fruit in onboarding.<\/li>\n<li>How to make a great first impression.<\/li>\n<li>A framework for creating your onboarding strategy.<\/li>\n<li>How to design your onboarding flow and narrative.<\/li>\n<li>The differences between onboarding individuals and teams.<\/li>\n<li>How to show users continuous value, so they stick around for the long-term.<\/li>\n<\/ul>\n<p>As with our previous books you can read it on almost any device \u2013 it\u2019s available in ePub, Mobi, and PDF.\u00a0Head this way to <a href=\"https:\/\/www.intercom.com\/blog\/books\/onboarding\" target=\"_blank\" rel=\"noopener noreferrer\">grab your free copy<\/a> and find out all you need to make your onboarding experience as good as your product.\u00a0Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This brand new edition of &#8220;Intercom on Onboarding&#8221; book captures our latest thinking on the topic, reflecting everything we&#8217;ve learned from onboarding tens of thousands of our own customers, as well as building a tool, Product Tours, to help other companies onboard their own users.<\/p>\n","protected":false},"author":84,"featured_media":20408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4,5],"tags":[328,24900,16737,16022,12706],"coauthors":[350],"class_list":["post-20348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-product-and-design","tag-book","tag-content-launch","tag-intercom-on-onboarding","tag-product-tours","tag-user-onboarding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Announcing The Second Edition Of &#039;Intercom On Onboarding&#039;<\/title>\n<meta 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