{"id":21003,"date":"2022-05-10T10:30:16","date_gmt":"2022-05-10T09:30:16","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=21003"},"modified":"2024-09-24T14:56:38","modified_gmt":"2024-09-24T13:56:38","slug":"chatbot-marketing","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/chatbot-marketing\/","title":{"rendered":"Marketing chatbots: The marketer that\u2019s always on"},"content":{"rendered":"

You might think chatbots<\/a> are only for customer support, but using them to answer your customers\u2019 questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead.<\/p>\n

Website visitors are 82% more likely to convert to customers<\/a> if they\u2019ve chatted with you first. So, if you\u2019re looking for ways to make your marketing strategy more effective, live chat<\/a> is the way to go. But how do you staff live chat for your marketing without ballooning your headcount? By using marketing chatbots. Here\u2019s an in-depth look at how they can be used to engage visitors browsing on your website and turn them into leads for your sales team.<\/p>\n

What is chatbot marketing?<\/h2>\n

Chatbot marketing is a marketing technique that employs computer programs to automate interactions<\/a> with prospects and customers, either on your website or in your app, for the purpose of generating sales. Using chatbots in marketing strategies allows companies to qualify and engage with leads at all hours and at any capacity regardless of whether or not your marketing and sales team are online. Just like how you can use marketing chatbots to answer support questions<\/a>, you can use chatbots to start conversations with website visitors<\/a>, qualify leads<\/a>, and even upsell customers<\/a>.<\/p>\n

\"chatbotThe chatbot on our website<\/em><\/span><\/p>\n

Messenger chatbots aren\u2019t powered by a human, they are built by one. They send your leads and potential customers the exact messages you want them to see based on rules you define. So, for example, if you want your bot to only appear to website visitors who aren\u2019t signed in, you can do that. Or if you want it to appear to visitors who aren\u2019t signed in and have been viewing your pricing page for longer than 30 seconds, you can do that, too.<\/p>\n

Benefits of using chatbots for marketing<\/h2>\n

The beauty of chatbots is that they\u2019re constantly running. They\u2019ll keep your marketing engine going when your team members are unavailable and save them time when they\u2019re hard at work. Here are the key aspects of digital marketing channels that chatbots can automate:<\/p>\n