{"id":21190,"date":"2019-08-27T00:00:15","date_gmt":"2019-08-26T23:00:15","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=21190"},"modified":"2022-03-29T16:46:42","modified_gmt":"2022-03-29T15:46:42","slug":"intercom-on-sales-book","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/intercom-on-sales-book\/","title":{"rendered":"Announcing ‘Intercom on Sales’ \u2013 our playbook for scaling a billion dollar business"},"content":{"rendered":"

Today we\u2019re releasing a brand new book, Intercom on Sales<\/em><\/a>.<\/p>\n

If you work at a high-growth company, you\u2019ve likely heard the saying, \u201cWhat gets you to $50 million won\u2019t get you to $100 million.\u201d You could swap in any numbers you\u2019d like, and the sentiment would still hold true: scaling sales is incredibly hard.<\/p>\n

I joined Intercom three years ago to do just that, to take our nascent sales team to the next level. What I\u2019ve learned is when the business is growing quickly, you need to constantly be on the lookout for new ways to drive revenue \u2013 new tactics, new channels, new motions. Each inflection point in the company\u2019s growth will require you to evolve how you practice sales.<\/p>\n

As sales leaders, this is the boat we are all in. In our survey of more than 300 B2B sales professionals, 58% of them reported the tactics they used last year are less effective this year.<\/p>\n

\"Original<\/p>\n

That\u2019s exactly what we\u2019re tackling head on in our book Intercom on Sales<\/em>. This book gives an inside look at how we\u2019ve built a revenue engine that now fuels a business worth more than $1 billion. No gimmicks or hacks, just tried-and-true lessons from the front lines of sales.<\/p>\n

\"Inside<\/p>\n

Over the course of six chapters, Intercom on Sales<\/em> covers 28 actionable plays from our own playbook and includes 10 worksheets you can use right away. Inside, you\u2019ll get:<\/p>\n