{"id":21866,"date":"2019-10-23T00:00:09","date_gmt":"2019-10-22T23:00:09","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=21866"},"modified":"2024-07-25T11:53:50","modified_gmt":"2024-07-25T10:53:50","slug":"sales-management-advice","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/sales-management-advice\/","title":{"rendered":"From frontline manager to SVP of Sales: How to stand out in your sales career"},"content":{"rendered":"<p>If you are new to sales management, it can be hard to know what concrete steps you can take to improve your skills, be recognized, and eventually, rise to a senior leadership role.<\/p>\n<p>Sales managers looking to stand out among their peers would do well to focus on four things: prioritizing work that will move the needle, making sure the right people are on their team, thinking about initiatives that will improve the business (not just themselves and their reps), and developing a solid decision-making framework.<\/p>\n<p>These lessons come from LB Harvey, our SVP of Sales and Support. As a seasoned sales professional, LB has been through it all \u2013 starting as a frontline sales manager at LinkedIn before making her way to director, vice president, and finally, her current role as SVP at Intercom.<\/p>\n<p>A recent guest on The Predictable Revenue Podcast, LB Harvey spoke with co-host Collin Stewart about her career to-date and unpacked each of these four parts of her recipe for success.<\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/11406827\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Short on time? Check out <a href=\"https:\/\/predictablerevenue.com\/blog\/how-to-make-the-jump-to-more-senior-leadership-positions?nabe=5426850346827776:1\" target=\"_blank\" rel=\"noopener noreferrer\">Collin\u2019s recap on Predictable Revenue<\/a>, or get our four key takeaways from LB\u2019s conversation below.<\/p>\n<p><img decoding=\"async\" class=\"small\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/10\/LBHarvey-headshot.jpg\" alt=\"\" \/><\/p>\n<h2 id=\"4-steps-to-stand-out-as-a-sales-leader\">4 steps to stand out as a sales leader<\/h2>\n<h3>1. Prioritize work that will move the needle<\/h3>\n<p>At any given moment in sales, there are 100 things you could be doing. When you&#8217;re a rep, you could be thinking about outbounding to prospects, building pipeline, or moving forward the opportunities already in play. As a manager, the tasks competing for your attention only multiplies \u2013 <a href=\"https:\/\/www.intercom.com\/blog\/sales-coaching\/\" target=\"_blank\" rel=\"noopener noreferrer\">coaching<\/a>, training, interviewing, <a href=\"https:\/\/www.intercom.com\/blog\/sales-forecast\/\" target=\"_blank\" rel=\"noopener noreferrer\">forecasting<\/a>, planning, and more.<\/p>\n<p>But if you want to succeed, you need to focus on moving fast where it matters. For LB, this means having a consistent, well-defined rallying cry for her team to get behind. Here&#8217;s an example from LB&#8217;s own career: at LinkedIn, when her team of SMB AEs were short on inbound pipeline, she had her reps take an entire day off their calendars to focus on prospecting. At the end, they closed around $300,000 in new business from their work that day.<\/p>\n<blockquote class=\"pullquote-style-two\"><p>&#8220;If you want to succeed as a sales leader, you need to focus on moving fast where it matters&#8221;<\/p><\/blockquote>\n<p>Of course, prioritization looks different depending on your role. As a frontline sales manager, you\u2019re likely to be on the floor, available for ad-hoc coaching and troubleshooting. At the director and VP level, you should be thinking about strategy and proactive, not reactive, work. The earlier you learn how to prioritize properly, the more effective you\u2019ll be throughout your career.<\/p>\n<h3>2. Get the right people on \u2013 and off \u2013 the bus<\/h3>\n<p>At a personal level, most of us want to be liked. But when you\u2019re a sales manager, you have to make tough calls about the people on your team. One thing that helps managers stand out early in their careers is having a high standard for what kind of work gets recognized, celebrated, and promoted on their teams.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;One thing that helps managers stand out early is having a high standard for what gets recognized, celebrated, and promoted&#8221;<\/p><\/blockquote>\n<p>The trick is figuring out how to set that high bar and coach people up to it \u2013 or provide clear, continuous feedback when people aren\u2019t quite reaching it. LB still remembers when a mentor told her, \u201cThere\u2019s no shame in making a bad hire, but there is shame in keeping a bad hire around.\u201d<\/p>\n<p>Often, new managers are reluctant to start the performance management process and, ultimately, cut someone loose who isn\u2019t the right fit for the team. But if you don\u2019t take action, you\u2019re doing a disservice to the underperforming rep by not letting them thrive elsewhere \u2013 and you\u2019re doing a disservice to your team by setting a lower bar for what \u201cgood\u201d looks like.<\/p>\n<h3>3. Improve your organization, not just your team<\/h3>\n<p>If you want to move from being a frontline manager into a director or even VP of Sales position, you have to understand the business at a macro level. It\u2019s not just about how to lead your small, 8 to 10 person team; it\u2019s about how you can drive improvement for your organization or company overall.<\/p>\n<p>This is something LB has done through her career. When LB started the SDR team at LinkedIn, the entire sales organization operated under a geographic model, which was great for teams who owned big territories like California or New York. But LB suggested they adopt an inbound round-robin model, even though it wasn&#8217;t particularly advantageous for her direct team.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;The more sales managers can understand the bigger business objective, the faster they will become valued business leaders&#8221;<\/p><\/blockquote>\n<p>Here&#8217;s the reason: it was a fairer distribution of inbound opportunities, which now got the attention of 100 reps, instead of the bottleneck of 10 reps who owned the best territories. At a company level, it increased year-over-year efficacy by 20% to 30%.<\/p>\n<p>The lesson? Think bigger. The more sales managers can understand the bigger business objective, the faster they will become valued business leaders.<\/p>\n<h3>4. Establish a framework for decision-making<\/h3>\n<p>At Intercom, LB practices the <a href=\"https:\/\/www.atlassian.com\/team-playbook\/plays\/daci\" target=\"_blank\" rel=\"noopener noreferrer\">DACI approach to making decisions<\/a>.<\/p>\n<ul>\n<li><strong>Driver:<\/strong> This is the person who is accountable for driving the thinking and process behind recommending a decision.<\/li>\n<li><strong>Approver:<\/strong> The person who is the ultimate decision-maker.<\/li>\n<li><strong>Contributors:<\/strong> The people who have knowledge of the decision and may provide a voice (though not a vote).<\/li>\n<li><strong>Informed:<\/strong> The folks who receive the final decision.<\/li>\n<\/ul>\n<p>Establishing a DACI helps create clarity within an organization on how decisions are going to get made and who has a seat at the table. When it\u2019s done well, this process avoids excluding major groups and allows the Approver to hear recommendations from a wide variety of stakeholders. However, this can go off the rails if the decision is ramrodded through without taking the time to consult parties who might have valuable insights.<\/p>\n<p>LB recently used the DACI model to help manage changes to our commission strategy for sales reps. A number of decisions needed to be made quickly in regard to designing quotas for different sales roles and commissions for different types of deals. LB sat down with our Finance and Sales Operations teams to gather their input and get to a business outcome that people across the company were bought into.<\/p>\n<p>When people aren\u2019t clear on who\u2019s making decisions, chaos ensues. By following this framework, both teams were able to move quickly to deliver a new quota model and commission plans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are new to sales management, it can be hard to know what you need to do next to move up in your career. Here are four tips from LB Harvey, our SVP of Sales &#038; Support, to help you stand out.<\/p>\n","protected":false},"author":318,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[1],"tags":[16667,3319,15604,586],"coauthors":[10763],"class_list":["post-21866","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-b2b-sales","tag-sales-advice","tag-sales-career","tag-sales-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Steps to Stand Out in Sales Management, According to an SVP of Sales<\/title>\n<meta name=\"description\" content=\"If you are new to sales management, it can be hard to know what you need to do next to move up in your career. 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