{"id":23555,"date":"2020-04-30T08:18:27","date_gmt":"2020-04-30T07:18:27","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=23555"},"modified":"2021-08-06T14:20:51","modified_gmt":"2021-08-06T13:20:51","slug":"announcing-app-service-partner-program","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-app-service-partner-program\/","title":{"rendered":"Hey, partner! Introducing new programs for app and service partners"},"content":{"rendered":"

In times like these, we could all use friends, supporters, collaborators. And as businesses, we could all use partners to forge stronger relationships with our customers.<\/p>\n

So today we\u2019re excited to announce two new programs for Intercom app builders and service providers: the App Partner Program<\/a> and the Service Partner Program<\/a>.<\/p>\n

Partnerships have always been key to the way we work at Intercom. Since unveiling the Intercom App Store in 2018, we\u2019ve worked with many of you to launch over 240 apps<\/a> on the Intercom platform. These apps reach over 25,000 Intercom customers who installed apps more than 100,000 times last year alone.<\/p>\n

“These apps reach over 25,000 Intercom customers who installed apps more than 100,000 times last year”<\/p><\/blockquote>\n

We\u2019ve also chatted with many service providers \u2013 think agencies, business process outsourcers, systems integrators, and consultancies \u2013 who are keen to help their clients use Intercom to connect with their<\/em> customers.<\/p>\n

Our new programs are designed to help all of us partner even more closely, so that together we can help businesses build better and more personal relationships with customers. Here\u2019s how they work.<\/p>\n

Turn your app into a powerful partnership<\/h2>\n

The Intercom platform has long been available to anyone who wants to build powerful integrations with Intercom. With the new App Partner Program<\/a>, we are taking partnerships beyond the platform \ud83d\ude80.<\/p>\n

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. We\u2019ll work with you on the following:<\/p>\n

Win more deals together<\/h3>\n

In the current climate, businesses are looking to consolidate tools and build an integrated tech stack so they can save costs while staying efficient. Our 100+ sales reps will highlight how your tools integrate with Intercom in their conversations with customers and prospects. We\u2019ll also offer resources to help your sales team do the same. In some cases, we may even suggest working joint deals together.<\/p>\n

\u201cOur partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone”<\/p><\/blockquote>\n

The Clearbit team is one of our launch partners and they’ve valued the sales collaboration. According to their Technology Partnerships Lead Truman So, \u201cOur partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone, with the majority of these customers citing the Clearbit-Intercom app<\/a> as a primary driver for purchase.\u201d<\/p>\n

\"SalesExample sales one pager<\/em><\/span><\/p>\n

Reach a bigger audience<\/h3>\n

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. That’s what we’ll do as partners.<\/p>\n

Partner apps get featured in the Intercom App Store and shared through our social channels and newsletters. We\u2019ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps \u2013 one day soon \u2013 even joint events.<\/p>\n

For instance, last year product engagement tool Sherlock published Product engagement: the most important metric you aren\u2019t tracking for your SaaS business<\/a> on this very blog. It attracted over 9000 pageviews and got picked up by publications like Gartner and Chartmogul.<\/p>\n

Our New in Intercom webinars<\/a> also regularly highlight partner apps. Over a thousand viewers watch them on average, 78 percent of whom identify as being in a managerial role or above.<\/p>\n

\"OurOur New in Intercom webinars highlight partner apps<\/em><\/span><\/p>\n

Improve retention<\/h3>\n

The reason why companies integrate with Intercom is to help their customers get as much use as possible out of their product. We\u2019ll help you build a great app experience by sharing early access to API updates and previews of our platform roadmap. Deep integration of our tools means that users are more likely to get more use out of both of our tools \u2013 leading to stickier customers and better retention for all.<\/p>\n

\"PartnersPartners get advanced notice of API updates<\/em><\/span><\/p>\n

Take Typeform\u2019s experience. We started partnering with them in 2018, sharing early access to new features. As a result, they’ve been able to participate in our marketing announcements and over time, have seen greater retention and revenue from customers using their app<\/a>.<\/p>\n

\u201cCustomers who use our Intercom app retain 60% better and bring a 9% higher MRR than our average customer\u201d<\/p><\/blockquote>\n

According to their Head of Product Partnerships Francois Grenier, “Customers who use our Intercom app retain 60% better and bring a 9% higher MRR than our average customer.\u201d<\/p>\n

Get the inside scoop<\/h3>\n

The foundation of all great partnerships is a close connection between teams. As a partner, you\u2019ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback. We send a regular partner newsletter and you\u2019ll also get access to our active partner Slack community where you can connect with other developers and partnership leads.<\/p>\n

\"Intercom<\/p>\n

We\u2019re thrilled to launch this program alongside our 59 outstanding launch partners \u2013 please join us!<\/a><\/p>\n

\"Join<\/a><\/p>\n

Our first program for service partners<\/h2>\n

Partnerships come in many different shapes and sizes. Besides the App Partner Program, we also have a great program for service providers like digital agencies, business process outsourcers, systems integrators, and consultancies. These providers work with companies who can benefit from business messaging, and we\u2019re delighted to launch the Service Partner Program<\/a> today to make it easier for them to work with us, get the sales support they need, and share in the upside of joint customer success.<\/p>\n

Dominique Levin, co-CEO of Winning by Design<\/a>, explains why her team joined the program: \u201cMessaging has rapidly become an integral part in the entire buyer journey, from marketing, sales, through support and customer success. We’re excited to partner more closely with Intercom, so we can design and implement the best playbooks for our customers.”<\/p>\n

“Messaging has rapidly become an integral part in the entire buyer journey, from marketing, sales, through support and customer success”<\/p><\/blockquote>\n

We equip you with all the knowledge and resources you need to become full-fledged Intercom experts. As a service partner, you get exclusive access to the Intercom partner portal, partner enablement sessions, go-to-market content, and a sandbox environment to help you support your clients more effectively as they use Intercom. You can also earn commission for new customers you introduce to Intercom.<\/p>\n

Ready to join us? Learn more about the Service Partner Program<\/a>.<\/p>\n

\"Join<\/a><\/p>\n

\n

Whether you\u2019re a software business or service provider, our partner programs are here to enable you to drive more revenue and better serve your customers and clients. Let\u2019s keep helping each other \u2013 and those we work with \u2013\u00a0build better customer relationships.<\/p>\n","protected":false},"excerpt":{"rendered":"

Partner with Intercom and grow your business. The App Partner Program and the Service Partner Program are here to help all of us work more closely together.<\/p>\n","protected":false},"author":326,"featured_media":23565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[4],"tags":[12595],"coauthors":[10455],"class_list":["post-23555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-store"],"yoast_head":"\nPartner with Intercom and grow your business - The Intercom Blog<\/title>\n<meta name=\"description\" content=\"Partnerships have always been key to the way we work at Intercom. 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