{"id":23788,"date":"2020-06-16T15:45:03","date_gmt":"2020-06-16T14:45:03","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=23788"},"modified":"2020-09-17T11:10:29","modified_gmt":"2020-09-17T10:10:29","slug":"scale-welcome-letter","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/scale-welcome-letter\/","title":{"rendered":"Introducing Scale \u2013 expert advice on driving business growth through customer relationships"},"content":{"rendered":"<p>Today we\u2019re excited to bring you <a href=\"https:\/\/www.intercom.com\/blog\/scale\" target=\"_blank\" rel=\"noopener noreferrer\">Scale<\/a>, a place where we explore how industry leaders are propelling their companies forward \u2013 by keeping their customers front and center.<\/p>\n<p>Too often, when we think about growing our businesses, we focus on the <em>mechanics<\/em> of growth. How can we drive down our CAC and drive up our LTV? What\u2019s the CTR on our latest customer engagement campaign? Is our CSAT high enough and our FRT short enough?<\/p>\n<p>What gets lost in these acronyms is something crucial to your company\u2019s long-term success: your customers. There are real people behind those percentages and figures \u2013 but staying connected with them takes work. As teams scale up, customers can easily turn from people you know into numbers you optimize.<\/p>\n<blockquote class=\"pullquote-style-two tweet-quote\"><p>&#8220;With Scale, we\u2019re turning our attention to the heart of business growth \u2013 customer relationships&#8221;<\/p><\/blockquote>\n<p>Scale is here to help you connect with your customers as people, not numbers. That\u2019s why, with Scale, we\u2019re turning our attention to the heart of business growth \u2013 customer relationships. We\u2019re sharing advice from support, marketing, and sales leaders who\u2019ve forged deep connections with their customers and new paths for their companies.<\/p>\n<p>Why support, marketing, <em>and<\/em> sales? Because it\u2019s only through all three functions working together that you can persuade new customers to sign up today and then stick around tomorrow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23809\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey.png\" alt=\"Scale podcast featuring Leela Srinivasan, CMO at SurveyMonkey\" width=\"1248\" height=\"514\" srcset=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey.png 1248w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey-300x124.png 300w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey-700x288.png 700w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey-768x316.png 768w, https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2021\/06\/Scale-Leela-Srinivasan-SurveyMonkey-600x247.png 600w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<p>You might remember Scale from our podcast where, over the course of two seasons, we spoke with leaders from the industry\u2019s fastest-growing companies, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/scale-the-art-of-being-truly-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">SurveyMonkey\u2019s CMO Leela Srinivasan<\/a> on embracing a customer-centric mindset.<\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/scale-how-atlassian-built-a-20-billion-dollar-company-with-no-sales-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">Atlassian&#8217;s President Jay Simons<\/a> on growing to 125,000 customers, efficiently.<\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/podcasts\/scale-how-yelp-drove-down-churn\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yelp\u2019s SVP of Local Business Kayti Sullivan<\/a> on scaling up customer success.<\/li>\n<\/ul>\n<p>Now we\u2019re expanding Scale to give you even more of what you need to build a resilient business grounded in strong customer relationships. You\u2019ll find expert insights, industry research and trend reports, and, on the podcast, conversations with the best in support, marketing, and sales. Across Scale, you\u2019ll get:<\/p>\n<ul>\n<li><strong>Real advice from real leaders:<\/strong> Hear from your peers in support, marketing, and sales about what they\u2019ve learned growing their companies.<\/li>\n<li><strong>Next generation ideas:<\/strong> Future-proof your success with new ideas and fresh ways of thinking that will advance your career and organization.<\/li>\n<li><strong>Answers to top business problems:<\/strong> Get the strategic and practical guidance you need for the challenges you\u2019re dealing with right now.<\/li>\n<\/ul>\n<h2 id=\"growth-begins-with-relationships\">Growth begins with relationships<\/h2>\n<p>To keep up with the latest from Scale, <a href=\"https:\/\/www.intercom.com\/blog\/newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">subscribe to our weekly newsletter<\/a> and tune in to our podcast on <a href=\"https:\/\/itunes.apple.com\/ie\/podcast\/inside-intercom-podcast\/id996103731\" target=\"_blank\" rel=\"noopener noreferrer\">iTunes<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/6zlcXgcd2kX9E4cbQTCsR9\" target=\"_blank\" rel=\"noopener noreferrer\">Spotify<\/a>, or <a href=\"https:\/\/rss.art19.com\/inside-intercom\" target=\"_blank\" rel=\"noopener noreferrer\">your player of choice<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scale is a new place where we explore how leaders are propelling their companies forward \u2013 by keeping their customers front and center.<\/p>\n","protected":false},"author":84,"featured_media":23886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[1],"tags":[],"coauthors":[350,10763],"class_list":["post-23788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) 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