{"id":24881,"date":"2020-10-28T14:10:58","date_gmt":"2020-10-28T14:10:58","guid":{"rendered":"https:\/\/www.intercom.com\/blog\/?p=24881"},"modified":"2024-10-22T19:15:17","modified_gmt":"2024-10-22T18:15:17","slug":"announcing-banners","status":"publish","type":"post","link":"https:\/\/www.intercom.com\/blog\/announcing-banners\/","title":{"rendered":"Announcing Banners \u2013\u00a0the simple new way to engage your customers"},"content":{"rendered":"<p>Today, we&#8217;re excited to unveil the newest message type in Intercom, Banners.<\/p>\n<p>The name suggests how simple this new message type really is \u2013 you can now create a message that occupies that prime real estate at the top or bottom of your website, on desktop or mobile, where it can capture the attention of visitors and customers with <a href=\"https:\/\/www.intercom.com\/blog\/crafting-feature-announcements-that-spur-action\/\" target=\"_blank\" rel=\"noopener noreferrer\">announcements<\/a>, promotions, <a href=\"https:\/\/www.intercom.com\/blog\/conversational-support-reactive-proactive\/\" target=\"_blank\" rel=\"noopener noreferrer\">proactive support<\/a>, you name it. Banners are a highly effective new type of message for your <a href=\"https:\/\/www.intercom.com\/blog\/customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement strategy<\/a>.<\/p>\n<p>Furthermore, while they might be highly noticeable, they don\u2019t interrupt a customer\u2019s flow \u2013 banner messages are unobtrusive and persistent rather than intrusive and fleeting.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/10\/Banners-inline-5.jpg\" \/><\/p>\n<h2 id=\"what-makes-intercoms-banners-better\">What makes Intercom\u2019s Banners better<\/h2>\n<p>In true Intercom style, though, the apparent simplicity of Banners hides a lot of power and flexibility. Traditionally, banner messages have been relatively blunt instruments \u2013 eye-catching, sure, but not exactly sophisticated.<\/p>\n<blockquote class=\"pullquote-style-one\"><p>&#8220;You can set rules to trigger the banner, and also goals to measure its effectiveness, so you\u2019ll get insights into how well your various banner messages are engaging customers&#8221;<\/p><\/blockquote>\n<p>The real power of Intercom\u2019s Banners lie in the targeting capabilities of our platform \u2013 allowing you to reveal specific Banner messages to different groups of customers based on criteria such as how they\u2019ve engaged with your product.<\/p>\n<p>For example, if you\u2019re announcing a discount on your pro plan, you might target all users currently on your free plan. You can set rules to trigger the banner, and also goals to measure its effectiveness, so you\u2019ll get insights into how well your various banner messages are engaging customers. And you can then A\/B test different variants and optimize your banner messages.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/10\/Banners-inline-2-1.jpg\" \/><\/p>\n<p style=\"text-align: center;\"><em>Banners are perfect for capturing visitors&#8217; attention<\/em><\/p>\n<p>Once you\u2019ve captured someone\u2019s attention with a banner message, you can now drive a range of actions, such as:<\/p>\n<ul>\n<li>Click a CTA, opening a new feature page and triggering a Product Tour<\/li>\n<li>Submit an email address<\/li>\n<li>Start a conversation in the Messenger (coming soon)<\/li>\n<\/ul>\n<p>Intercom\u2019s Banner messages also take advantage of the full power of <a href=\"https:\/\/www.intercom.com\/blog\/series\" target=\"_blank\" rel=\"noopener noreferrer\">Series<\/a>, our visual campaign builder \u2013 our banner messages can fit seamlessly into a <a href=\"https:\/\/www.intercom.com\/blog\/announcing-series-visual-campaign-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">carefully orchestrated customer messaging campaign<\/a>, rather than existing as standalone messages.<\/p>\n<p>As a result, banner messages can be used in concert with in-app messages or a Product Tour to engage customers in sophisticated ways.<\/p>\n<h2 id=\"highly-customizable-banner-designs\">Highly customizable banner designs<\/h2>\n<p>Intercom\u2019s Banners also bring a rare level of easy, code-free customizability \u2013 for instance, you can match the look and feel of your website or app, customize position layout or colors based on message urgency, and so on. You can even use customer data to ensure the banner message is personalized to the reader. While the banner messages will be eye-catching, they will never stick out as looking out of place or off-brand.<\/p>\n<p>Banners also come in two styles \u2013 inline and floating \u2013 so they always fit your website.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/10\/Banners-inline-1.jpg\" \/><\/p>\n<p style=\"text-align: center;\"><em>Floating banner messages sit above your content\u00a0<\/em><\/p>\n<h2 id=\"banners-in-action\">Banners in action<\/h2>\n<p>The possibilities for Banners are endless \u2013 they are flexible and powerful enough to support a range of messaging needs:<\/p>\n<ul>\n<li>You can <strong>announce<\/strong> a new feature or promotion<\/li>\n<li>They make it easier to <strong>onboard new users<\/strong> by surfacing tips or next steps<\/li>\n<li>They allow you to <strong>proactively communicate<\/strong> known issues<\/li>\n<li>You can use an email sign-up field to <strong>capture leads<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/www.intercom.com\/blog\/wp-content\/uploads\/2020\/10\/Banners-inline-3.jpg\" \/><\/p>\n<p style=\"text-align: center;\"><em>Our templates cover a range of use cases<\/em><\/p>\n<p>Intercom\u2019s famed ease-of-use is again in evidence with Banners \u2013 we have created a range of templates to help you get started, with designs available for announcing events or promoting a sale.<\/p>\n<h2 id=\"messaging-with-intercom-just-got-better\">Messaging with Intercom just got better<\/h2>\n<p>With Series, you can easily craft very sophisticated customer messaging campaigns across all these channels:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/in-app-messaging\" target=\"_blank\" rel=\"noopener noreferrer\">In-app messages<\/a><\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/product-tours\" target=\"_blank\" rel=\"noopener noreferrer\">Product Tours<\/a><\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/mobile-carousels\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Carousels<\/a><\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email<\/a><\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile push notifications<\/a><\/li>\n<li><a href=\"https:\/\/www.intercom.com\/blog\/customizable-bots\" target=\"_blank\" rel=\"noopener noreferrer\">Chatbots<\/a><\/li>\n<\/ul>\n<p>And to this list you can now add Banners \u2013 a distinct, discreet way to engage your customers on desktop or mobile. Banners are effective on their own, and exceptionally powerful in combination with all the other message types.<\/p>\n<p>As we often point out, <a href=\"https:\/\/www.intercom.com\/blog\/resources\/books\/intercom-customer-engagement\" target=\"_blank\" rel=\"noopener noreferrer\">great customer engagement<\/a> requires getting the right message to the right person at the right time, and in the right place. Sometimes, it just so happens that the right place is at the top of your website or app. We look forward to seeing what you create with Banners.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing our newest message type, Banners \u2013\u00a0you can now create a message that occupies that prime real estate at the top or bottom of your app or website where it can capture the attention of visitors.<\/p>\n","protected":false},"author":463,"featured_media":24883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"category":[12897,4],"tags":[213,24665,200,22485,529],"coauthors":[24765,601],"class_list":["post-24881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-news","tag-customer-engagement","tag-customer-messaging","tag-messaging","tag-proactive-support","tag-product-launch"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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